Communications Manager, Brand & Earned Media
About The Position
Glassdoor is seeking a strategic PR professional to lead brand and earned media communications as the company advances its AI-powered job-search experience, Glassdoor Recruiter. The role owns a modern approach to earned media that builds durable brand authority, withstands scrutiny, and improves how Glassdoor is discovered and trusted through AI-powered search and answer engines, as well as traditional media. The position is part of the Marketing team and works closely with social, editorial, partnerships, economic research, and other cross-functional partners. It develops proactive communications campaigns and integrated storytelling that position Glassdoor as a destination for workplace insights and as a modern way to find a well-matched job. The role also supports corporate communications across external and internal needs, including product launches, research, corporate announcements, and crisis communications.
Requirements
- Minimum of 10 years of related experience, or 8 years with a bachelor's degree, 6 years with a master's degree, or 3 years with a PhD.
- Relevant PR experience and a proven track record securing earned coverage in consumer, business, lifestyle, or workplace media.
- Strong instincts for storytelling in a fragmented, AI-influenced media landscape and existing relationships with consumer and/or workplace reporters.
- Experience pitching data-driven, research-backed, or trend-led stories.
- Working understanding of how third-party coverage contributes to brand authority, search performance, and AI discovery (AEO/LLMs).
- Proven experience developing and executing integrated communication strategies across multiple channels, with in-depth understanding of media relations and journalist and influencer relationship-building.
- Excellent written and verbal communication skills, including the ability to distill complex information into clear, concise messages, and strong storytelling and content creation abilities.
- Exceptional organizational and project management skills, with the ability to work autonomously, move quickly, and manage multiple projects under tight deadlines without heavy process.
- Excellent interpersonal skills and the ability to collaborate and build relationships across all levels of the organization.
Responsibilities
- Develop and execute proactive monthly communications campaigns and earned storytelling strategies.
- Secure high-quality coverage in consumer, business, and workplace media, focusing on reporters who shape public understanding of work and hiring.
- Identify cultural moments, research hooks, and trends, partnering with the economic research team to ground campaigns in Glassdoor data and insights.
- Shape stories for earned, owned, and social channels, advising on framing that improves visibility in AI-driven search and answer engines.
- Prioritize outlets, formats, and placements that build brand authority and third-party validation; manage and grow relationships with media contacts and influencers.
- Plan and coordinate media briefings, press tours, and product launches, including Glassdoor Recruiter.
- Collaborate with marketing partners on launches, awards and lists, research and community insights, corporate announcements, and crisis communications.
- Track and measure campaign performance, assess coverage quality, authority signals, and visibility, and provide concise, actionable recommendations.
Benefits
- Quarterly bonuses may be available as part of total compensation.
- Restricted Stock Units (RSUs) may be available as part of total compensation.
- Paid Time Off policy.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
