Account Supervisor, Earned Media, Consumer Brand - Burson

Burson•New York, NY

13h•$50,000 - $105,000•Hybrid

About The Position

Burson is seeking an Account Supervisor to join its Consumer Brand practice. This client-facing role develops and executes earned media programs for consumer brands across areas such as lifestyle, retail, consumer health and wellness, food and beverage, and travel. The Account Supervisor helps shape earned media strategies, manages day-to-day client relationships, contributes to integrated communications programs, and delivers high-quality work across multiple accounts in collaboration with senior leaders and specialist teams. The role also supports junior team members and contributes to new business initiatives as needed. The position combines strategic communications and media relations with account management, storytelling, and integrated campaign execution. It involves using audience, consumer, category, marketplace, and cultural insights to identify stories and opportunities; producing communications materials; building relationships with media and other external stakeholders; and monitoring and assessing performance. Burson describes its work environment as hybrid, with teams in the office around four days a week, and emphasizes professional development, mentorship, collaboration, and inclusion.

Requirements

Approximately 6 years of experience in public relations, earned media, strategic communications, or integrated marketing communications.
Experience developing and executing earned media programs for consumer brands.
Strong understanding of traditional, digital, social, influencer, and creator media channels.
Ability to translate business objectives, consumer insights, and cultural trends into communications strategies and media opportunities.
Demonstrated success securing earned media coverage and building productive relationships with media and other external stakeholders.
Strong client service skills and experience managing multiple projects and priorities simultaneously.
Experience developing media materials, messaging frameworks, executive talking points, and communications plans.
Excellent writing, editing, presentation, and verbal communication skills.
Strong organizational skills and ability to thrive in a fast-paced agency environment.
Experience using media intelligence and monitoring platforms such as Cision, Muck Rack, Brandwatch, Newswhip, or similar tools.
Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Word.
Experience collaborating with influencer, paid, social, analytics, and creative teams.
Intellectual curiosity, sound judgment, attention to detail, and a passion for storytelling.
Commitment to fostering an inclusive, collaborative, and innovative workplace culture.

Nice To Haves

Agency experience supporting national or global consumer brands.
Experience across consumer sectors such as retail, consumer products, food and beverage, travel, hospitality, wellness, technology, automotive, and lifestyle brands.
Experience supporting integrated campaigns that combine earned, social, influencer, and paid media strategies.
Familiarity with AI-enabled research, media intelligence, and communications planning tools.

Responsibilities

Support the development and execution of strategic earned media programs informed by audience insights, research, analytics, and storytelling.
Identify story angles, media opportunities, and cultural moments that advance client objectives.
Contribute to integrated communications programs connecting earned media with social, influencer, digital, content, paid, and experiential efforts.
Apply consumer, category, and marketplace insights to communications recommendations and media strategies.
Serve as a primary day-to-day client contact and provide responsive communication and account management.
Build client relationships through proactive counsel, problem-solving, and consistent execution.
Manage project timelines, deliverables, and account activities across multiple workstreams.
Participate in client meetings and presentations and help develop recommendations and reporting.
Develop media strategies tailored to client objectives, target audiences, and story news value.
Draft pitches, press releases, fact sheets, media alerts, executive talking points, briefing documents, and other communications materials.
Build and maintain relationships with reporters, editors, producers, content creators, and influencers.
Secure media coverage, interviews, speaking opportunities, and brand storytelling placements.
Monitor media activity and respond to media inquiries and emerging opportunities.
Collaborate with digital, social, influencer, paid media, creative, research, and analytics specialists to execute integrated campaigns.
Use media monitoring, social listening, and analytics tools to track performance and identify opportunities.
Use emerging technologies and AI-enabled tools for research, media audits, competitive analysis, and planning while exercising professional judgment.
Coach and support junior team members, including providing guidance on account activities and professional development.
Contribute to new business efforts through research, media strategy development, and presentation support.
Foster a collaborative, inclusive, and high-performing team environment and share ideas that enhance client programs and agency capabilities.