Executive Vice President, Earned Media Strategy, Brand
About The Position
Weber Shandwick is seeking an Executive Vice President, Earned Media Strategy, Brand to set the vision for earned media and integrated communications across major consumer packaged goods, food and beverage, and consumer lifestyle clients. The role addresses complex business and brand challenges through audience-first ideas spanning earned media, social, creators and influencers, owned content, partnerships, emerging platforms, and paid amplification. The EVP brings deep consumer media expertise and an established network of senior media, industry, and client relationships, and leads integrated programs, client partnerships, distinctive points of view, and high-performing, inclusive teams. As a member of the senior leadership team, the EVP will advance Weber Shandwick’s earned media offering and integrated communications capabilities, drive account growth and new business, and develop talent. The position combines senior client counsel, strategic and creative leadership, business and financial management, thought leadership, and organizational leadership.
Requirements
- Deep consumer media expertise.
- Established senior relationships with media, industry, and client stakeholders.
- A proven record of building integrated programs beyond traditional media relations.
- Experience shaping distinctive points of view and breakthrough work.
- Experience growing client partnerships and leading high-performing, inclusive teams.
- Ability to provide senior-level counsel and influence stakeholders in complex and high-pressure situations.
- Expertise integrating earned, social, creators, owned, paid, partnerships, and emerging platforms.
- Ability to translate consumer, cultural, and media insights into compelling audience-first ideas and narratives.
- Growth and commercial acumen, including growing revenue and managing profitability.
- Organizational leadership, talent development, judgment, and accountability.
Responsibilities
- Set the strategic vision for earned media and integrated communications across major client portfolios, connecting brand and reputation priorities to business objectives.
- Serve as a trusted counselor and business partner to senior client leaders on complex communications challenges, executive visibility, reputation, and high-stakes media engagement.
- Lead audience-led, culturally relevant ideas across earned, social, creator, owned, paid, partnership, and emerging channels.
- Partner with Strategy, Creative, Analytics, Client Experience, and integrated media teams to deliver solutions addressing marketing and broader business needs.
- Coordinate ideas across channels so touchpoints work together to maximize relevance, reach, and impact.
- Build and leverage senior relationships across media, culture, entertainment, commerce, and industry to advance client priorities and identify opportunities.
- Provide executive oversight for major programs, ensuring strategic rigor, strong storytelling and delivery, and data-informed optimization.
- Develop and champion thought leadership on the media landscape, consumer behavior, and the future of brand-building.
- Support account growth, retention, and new business opportunities across earned media and integrated communications.
- Identify opportunities to expand client engagements across disciplines, geographies, specialty capabilities, and agency partners.
- Develop senior-level strategic recommendations and lead presentations, pitches, and client discussions.
- Build the agency’s market profile through thought leadership, industry visibility, and award-worthy work.
- Manage the financial health of assigned business, including profitability, resource planning, scope management, and client negotiations.
- Build, lead, and retain diverse, high-performing teams; establish a clear vision, model agency values, and foster inclusive accountability and collaboration.
- Develop senior talent and future leaders through coaching, sponsorship, succession planning, and career development.
- Help evolve earned media and integrated communications capabilities and share learning and best practices across teams and regions.
- Assemble integrated teams with the expertise needed for client challenges and ambitious, connected work.
- Anticipate shifts in media, culture, technology, and consumer behavior and turn them into actionable opportunities.
- Make sound, timely decisions, manage risk, and maintain ownership of work quality, outcomes, and financial performance.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
