Account Director, Earned Media Strategy

Adelphi Group•Boston, MA
•$95,000 - $125,000•Hybrid

About The Position

Weber Shandwick is seeking a curious, creative, and media-savvy Account Director for its Corporate team in Boston, part of Weber Advisory. Weber Advisory provides agile C-suite counsel by combining communications expertise with cultural insights. The role develops and executes communications, reputation, and earned media strategies for private- and public-sector clients at the intersection of business, policy, media, and culture. The successful candidate is a seasoned media strategist with experience delivering integrated media campaigns and working on high-performing teams in a fast-paced environment. The role calls for deep knowledge of top-tier business and industry trade media, the ability to shape stories for multiple audiences across media platforms, and skill in translating media and cultural insights into earned impact. Experience working with corporations across multiple sectors is expected; technology, financial services, consumer lifestyle, and healthcare experience is particularly relevant. This position is based in the Boston office on a hybrid schedule. Omnicom policy requires employees to work in the office a minimum of three days per week, to the extent permissible by local law, unless additional in-office days are directed by the agency or manager.

Requirements

  • 7–9 years of experience.
  • Experience leading integrated media projects from start to finish and working with teams across various disciplines.
  • Robust earned strategy and media relations experience.
  • Experience providing counsel to senior leaders.
  • Bachelor’s degree.
  • Ability to provide strategic counsel and judgment by turning business, media, and cultural context into clear recommendations.
  • Ability to build client trust and deliver results across engagements.
  • Critical thinking skills, including asking probing questions and anticipating and addressing gaps and needs.
  • Proactivity and a drive to pursue new and innovative ideas.
  • Ability to build collaborative, high-impact relationships.
  • Business acumen to advance work in support of client and agency objectives.
  • Issues and reputation management skills, including spotting emerging risks, assessing implications, and responding with sound judgment.
  • Sound judgment and savvy in navigating and resolving conflicts.
  • Curiosity and engagement with AI as a tool to enhance work and impact.

Nice To Haves

  • Experience working with corporations across multiple sectors, particularly technology, financial services, consumer lifestyle, and/or healthcare.

Responsibilities

  • Shape and execute integrated communications strategies in partnership with agency and client teams.
  • Counsel and interact effectively with clients and leaders at client organizations.
  • Build and maintain excellent relationships with top-tier media across business, national and local broadcast, and relevant industry verticals.
  • Stay immersed in the media and cultural landscape and monitor emerging issues that may affect clients directly or indirectly.
  • Approach client work with curiosity by understanding the brand, its competitors, and the broader industry context.
  • Proactively and reactively craft compelling, newsworthy stories that drive earned coverage.
  • Develop strategic, earned-first plans and write high-quality media materials, including pitches, press releases, and messaging documents.
  • Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail.
  • Collaborate with agency and inter-agency partners to drive alignment and deliver cohesive, large-scale campaign work.
  • Mentor and develop junior team members through hands-on guidance, feedback, and professional development.
  • Cultivate and participate in new business opportunities and pitches.
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