Manager, Earned & Shared Media

The Hershey Company•New York, NY

1d•$110,880 - $138,600•Hybrid

About The Position

The Manager, Earned & Shared Media owns end-to-end execution of earned media, influencer, creator, and shared media programs for assigned Hershey brands. The role translates brand strategies into culturally relevant programs that build organic reach, authentic engagement, and meaningful brand presence. It works across Brand Marketing, Demand Creation, Consumer Connections, Corporate Communications, Creative, and agency partners to manage campaigns from planning through measurement. This is primarily an individual-contributor role that also leads day-to-day agency, creator, talent, and vendor relationships.

Requirements

5+ years of relevant experience in earned media, public relations, influencer marketing, communications, integrated brand marketing, or a related field.
Hands-on experience managing end-to-end influencer or creator campaigns, including talent selection, briefing, content review, and performance reporting.
Working knowledge of media pitching, press release development, media-list management, and coverage tracking.
Experience managing agencies, vendors, budgets, contracts, timelines, and multiple concurrent campaigns.
Proficiency with influencer platforms, media-monitoring tools, or social-listening solutions.
Strong project management, writing, communication, and cross-functional collaboration skills.
Familiarity with FTC influencer disclosure requirements, brand-safety standards, and the PESO model.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field preferred.

Responsibilities

Lead earned and shared media campaigns for assigned brands, including media relations, influencer programs, creator partnerships, podcasts, co-marketing activations, and real-time cultural opportunities.
Develop and review press releases, pitches, FAQs, talking points, creator briefs, and other campaign materials.
Build relationships with journalists, editors, creators, talent, agencies, and media partners.
Manage influencer campaigns from talent identification and vetting through contracting, briefing, content approval, posting, and performance reporting.
Evaluate talent based on audience demographics, engagement, brand affinity, content quality, and brand-safety considerations.
Maintain FTC disclosure, brand-safety, legal, and quality standards across creator partnerships.
Coordinate content, campaign calendars, timelines, budgets, purchase orders, invoices, and deliverables across internal and external partners.
Monitor cultural trends, social listening, competitive activity, platform changes, and shifts in the creator and media landscape to identify relevant opportunities.
Track earned and shared media KPIs, develop campaign recaps, and connect results to business and brand objectives.
Conduct post-campaign analysis and apply learnings to future programs, quarterly business reviews, and annual planning.
Manage agency and vendor performance against agreed deliverables, timelines, budgets, and quality expectations.
Collaborate across functions to integrate earned and shared media programs into broader campaign plans.