Associate, Integrated Media Planning - Consumer Brand

Adelphi Group • New York, NY

5d • Hybrid

About The Position

As an Associate, Integrated Media Planner, you will support a major consumer brand in a highly regulated category as it navigates an evolving marketplace. The role provides exposure to audience strategy, consumer insights, and integrated media planning across traditional and digital channels, as well as the opportunity to work with proprietary AI tools. You will build a foundation in media strategy while partnering with experienced planners and buyers on campaigns intended to drive business results.

This entry-level position supports the planning team in the day-to-day execution and coordination of integrated media plans. It is suited to someone who is detail-oriented, curious about media and marketing, and eager to learn in a collaborative environment.

Requirements

• Bachelor's degree from an accredited four-year college or university.
• 0–1 year of professional experience, including relevant internships.
• Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word.
• Strong interest in media planning, advertising, and consumer behavior.
• Excellent organizational skills and attention to detail.
• Strong communication and collaboration skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Curiosity about culture, consumer trends, audiences, and how data informs media strategy and performance.
• Solutions-focused problem-solving approach, willingness to ask questions and seek guidance, and openness to feedback.

Responsibilities

• Develop an understanding of the media landscape across traditional and digital channels, including out-of-home, point of purchase, podcasts, partnerships, digital media, and print.
• Partner with strategy, investment, and cross-functional teams to support campaign planning and execution.
• Maintain media trackers, reports, and planning documents.
• Gather and organize data to support media recommendations and presentations.
• Update media flowcharts, timelines, and campaign deliverables.
• Assist with campaign coordination to ensure plans are executed accurately and on schedule.
• Support the development, measurement, and optimization of integrated media plans.
• Learn media planning best practices across channels and platforms.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level