Associate Director, Integrated Media Planning

Adelphi Group • Chicago, IL

3d • $70,000 - $125,000 • Hybrid

About The Position

The Associate Director, Integrated Media Planning acts as a marketing partner to clients and a key leader in the strategic direction of their brands. The role serves as an expert on clients’ businesses and as a liaison between senior management and junior team members. It contributes to an audience-first planning and activation agenda by collaborating with Integrated Investment, Communications Planning, and Marketing Science disciplines to develop holistic campaign strategies across media channels.

The Associate Director leads and manages the group, setting its working style and fostering a positive, productive, entrepreneurial team culture. The role involves direct client dialogue and requires broad media knowledge and a data-driven approach. Strong analytical and technical expertise is used to identify effective strategies for client needs. Omnicom policy requires employees to work in the office at least three days per week, subject to local law and any additional direction from the agency or manager.

Requirements

• At least 6 years of agency experience, including managing multiple lines of business.
• Ability to develop insights and use data to support strategic thinking.
• Ability to connect planning and digital investment to ensure cohesive strategy and execution.
• Experience challenging a team to solve client challenges in unique ways, inspiring new approaches, and serving as a role model.
• Proficiency in leveraging data for reporting, defining and defending strategies, and uncovering new opportunities.
• Ability to lead presentations and experience working directly with clients.

Responsibilities

• Act as a marketing partner to the client and a key leader in the strategic direction of their brands.
• Serve as the expert on clients’ businesses and liaise between senior management and junior team members.
• Drive an audience-first planning and activation agenda in collaboration with Integrated Investment, Communications Planning, and Marketing Science disciplines.
• Develop holistic campaign strategies across all media channels.
• Set the working style for the group and foster a positive, productive, and entrepreneurial team culture.
• Apply broad media knowledge and a data-driven approach.
• Use analytical and technical expertise to identify effective strategies for client needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed