Senior Brand Communications and Media Relations Specialist

AMB Group, LLC•Atlanta, GA

About The Position

The Senior Brand Communications and Media Relations Specialist reports to the Vice President – Corporate and Marketing Communications. The role develops and executes traditional and social media strategy and manages projects supporting the objectives of the businesses that make up AMB Sports and Entertainment (AMBSE). The specialist builds productive relationships with local, national, and international media; develops strategic communications plans; shares AMBSE stories through traditional media; coordinates media events; responds to media requests; pitches and places enterprise stories; and supports executive communications for AMBSE’s senior leadership. The role also owns and leads projects from start to finish.

Requirements

Bachelor’s degree.
Demonstrated success in proactive media outreach, including story development and placement, social media execution, and production of quality media materials.
Two to three years of professional experience in a communications setting, such as a PR agency or in-house communications department.
Excellent oral and written communication skills.
Understanding of primary social media platforms.
Excellent time-management skills.
Ability to manage multiple projects while collaborating with a team and relevant business leaders.
Experience with communications and social media measurement.
Content development experience.
Ability to think strategically.
Entrepreneurial mindset and collaborative spirit.
Exhibit AMBSE Core Values: Listen and Respond, Include Everyone, Innovate Continuously, Give Back to Others, and Put People First.

Nice To Haves

Experience with sports or sports and entertainment.

Responsibilities

Develop integrated strategic communications plans in coordination with the Vice President and the larger team.
Establish and maintain relationships with media and influencers.
Manage projects, including strategy, planning, execution, and budget management in coordination with the Vice President.
Write, coordinate, and service media content, including press releases and announcements, video, photos, and written materials.
Build and maintain robust and targeted media lists.
Conduct proactive media outreach and secure story placement locally, nationally, and internationally.
Fulfill incoming media requests.
Collaborate across departments with communications professionals and department leaders to support media outreach and event execution.
Provide logistical and content support for outbound executive communications.
Accompany executive management members to media events.
Coordinate and maintain website content and the Media Hub.
Report on media coverage for milestone initiatives across AMBSE.
Plan and execute media events.