Media Relations Specialist

Trevelino/Keller•Atlanta, GA

6d•Hybrid

About The Position

Trevelino/Keller is seeking a hands-on Media Relations Specialist to work with account teams across a diverse mix of B2B and B2C clients. The role focuses on developing and executing proactive media relations strategies, generating news, nurturing journalist relationships, and securing meaningful earned coverage. The specialist will bring fresh ideas, smart strategy, and strong media judgment while taking an active role in outreach and client work. The position combines media strategy and execution with collaboration across account teams. The specialist will identify story angles and timely news hooks, pitch a broad range of media, prepare client spokespeople, manage outreach across multiple accounts, track results, and share insights with the team. The role is based at Interlock 2 in Atlanta’s West Midtown District, with a flexible hybrid work environment that combines office collaboration and remote work.

Requirements

5–10 years of public relations experience, with a strong emphasis on media relations.
Proven success securing meaningful earned media coverage, including national and regional placements.
Established relationships with journalists, editors, producers, and other media contacts.
Exceptional pitching, writing, storytelling, and news judgment.
Experience working across B2B and B2C industries and the ability to quickly learn unfamiliar subjects.
Strong understanding of traditional, digital, broadcast, and emerging media.
Experience with media databases and monitoring platforms such as Muck Rack, Cision, or Meltwater.
Ability to work independently while collaborating with multiple account teams.
Strong organizational skills and ability to manage competing priorities in a fast-paced agency environment.
Curious, resourceful, and persistent approach, with a genuine passion for earning media coverage.

Nice To Haves

Agency experience.
Experience with influencer outreach, podcasts, executive visibility, thought leadership programs, and integrated PR campaigns.

Responsibilities

Develop and execute proactive media relations strategies across multiple client accounts.
Identify compelling story angles, timely news hooks, and opportunities for day-two coverage.
Pitch national, regional, local, trade, broadcast, digital, and podcast media.
Build and maintain relationships with journalists, editors, producers, and other media influencers.
Secure earned media placements, interviews, features, and thought leadership opportunities.
Develop pitches, press releases, media alerts, and other media-facing materials.
Coordinate media interviews and prepare clients and spokespersons for media opportunities.
Serve as an authoritative voice in the room with the client.
Work with account teams to identify media opportunities and support broader PR campaigns.
Develop creative ideas and turn client news, industry trends, and current events into coverage.
Manage outreach across multiple accounts, industries, and deadlines.
Track media activity, evaluate results, and recommend ways to strengthen outreach.
Share media insights, relationships, and best practices with the broader team.
Stay current on emerging outlets, platforms, and approaches to earned media.