Media Relations Specialist
About The Position
Trevelino/Keller is an integrated public relations and growth marketing agency serving clients across industries including technology, healthcare, financial services, food and beverage, transportation, manufacturing, franchising, government, lifestyle, and environment. The agency describes its culture as empowering, challenging, ego-less, and focused on professional growth and retention. The Media Relations Specialist is a hands-on role supporting account teams across a diverse mix of B2B and B2C clients. The specialist develops and executes media relations strategies, generates news and coverage opportunities, builds journalist relationships, and secures meaningful earned media. The role also contributes ideas and media expertise to broader client campaigns, manages outreach across multiple accounts and deadlines, and keeps current with changes in the media landscape. The position is based at Interlock 2 in Atlanta’s West Midtown District. The agency offers a flexible hybrid work environment, combining office collaboration with the flexibility to work remotely.
Requirements
- 5–10 years of public relations experience, with a strong emphasis on media relations.
- Proven success securing meaningful earned media coverage, including national and regional placements.
- Established relationships with journalists, editors, producers, and other media contacts.
- Exceptional pitching, writing, storytelling, and news judgment.
- Experience working across B2B and B2C industries and the ability to quickly learn unfamiliar subjects.
- Strong understanding of traditional, digital, broadcast, and emerging media.
- Experience with media databases and monitoring platforms such as Muck Rack, Cision, or Meltwater.
- Ability to work independently while collaborating with multiple account teams.
- Strong organizational skills and the ability to manage competing priorities in a fast-paced agency environment.
- Curious, resourceful, persistent approach and genuine passion for earning media coverage.
Nice To Haves
- Agency experience is preferred.
- Experience with influencer outreach, podcasts, executive visibility, thought leadership programs, and integrated PR campaigns.
Responsibilities
- Develop and execute proactive media relations strategies across multiple client accounts.
- Identify compelling story angles, timely news hooks, and opportunities for day-two coverage.
- Pitch national, regional, local, trade, broadcast, digital, and podcast media.
- Build and maintain relationships with journalists, editors, producers, and other media influencers.
- Secure earned media placements, interviews, features, and thought leadership opportunities.
- Develop pitches, press releases, media alerts, and other media-facing materials.
- Coordinate media interviews and prepare clients and spokespersons for media opportunities.
- Serve as an authoritative voice in the room with clients.
- Collaborate with account teams to identify media opportunities and support broader PR campaigns.
- Generate creative ideas and turn client news, industry trends, and current events into coverage.
- Manage outreach across multiple accounts, industries, and deadlines.
- Track media activity, evaluate results, and recommend ways to strengthen outreach.
- Share media insights, relationships, and best practices with the broader team.
- Stay current with the evolving media landscape, including emerging outlets, platforms, and approaches to earned media.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
