Senior Media Relations Specialist

Children's National Hospital • Silver Spring, MD

6d • $82,222 - $137,051

About The Position

The Senior Media Relations Specialist will participate and take an active role in planning, implementing, managing, and evaluating media and public relations activities for Children's National Health System in accordance with accepted national standards and administrative policies. The role develops and executes proactive media plans for priority services, builds relationships with reporters and clinical teams, creates media materials, and collaborates across marketing, communications, and other teams to support organizational goals.

Requirements

• Bachelor's degree.
• At least 5 years of related and progressive experience.
• Experience developing public relations, marketing, advertising, and digital communications strategies.
• Excellent written communication skills, including writing for web, social media, marketing, and traditional media, and editing for varied audiences.
• Strong understanding of online communications and tools.
• Experience with media distribution platforms and research and evaluation tools for marketing, advertising, web, and media relations.
• Ability to display initiative, work autonomously, and offer solutions to problems.
• Ability to think independently and take responsibility for projects.
• Sound judgment and ability to make independent decisions guided by departmental and organizational business goals.
• Ability to work in a fast-paced environment, manage multiple projects simultaneously, and prioritize workload.
• Excellent verbal and written communication skills, including knowledge of AP Style.
• Knowledge of MS Office.

Nice To Haves

• Master's degree.

Responsibilities

• Develop and implement national and regional proactive public relations plans for marquee and differentiating services and events, coordinating with marketing, digital leadership, and internal communications.
• Manage and prioritize assigned service lines, incoming media calls, pitches, and opportunistic stories.
• Write and edit media materials, including press releases, talking points, media advisories, and messages.
• Maintain relationships with reporters and build new relationships through incoming media requests and proactive pitching.
• Coordinate and support the media team's involvement in institutional events.
• Collaborate with the Manager and Director to develop and execute public relations plans for assigned priority services.
• Meet regularly with leadership, service physicians, and clinical staff to build strong relationships within assigned services.
• Identify potential media story opportunities and work with the Manager and Director to develop and execute integrated media strategies and messages.
• Monitor news coverage of relevant priority services and identify communication opportunities.
• Develop service line and spokesperson media analyses as needed.
• Consult with teams and committees on developing and executing public relations and communications strategies.
• Recommend and implement strategies and tactics that meet team goals and advance Children's strategic goals.
• Collaborate and share service line information with internal, web, and marketing teams.
• Collaborate with peers and report to the Manager on recruiting and managing department interns.
• Participate in special projects, including high-profile visits and tours requiring media relations support.
• Identify and develop key physicians and other speakers and provide media training so they can serve as quotable media sources.

Benefits

• Comprehensive health coverage, including medical, prescription, infertility, and transgender health services.
• Paid time off, including vacation accrual from day one, sick leave, holidays, and a personal day.
• 401(k) plan.
• Healthcare and dependent care spending accounts.
• Employer-paid life, AD&D, and long-term disability coverage, with optional supplemental plans.
• Tuition assistance.
• Fitness resources.
• Employee assistance.
• Commuter benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior