Marketing and Brand Ambassador

Back A Yard Caribbean American Grill•San Jose, CA

20h

About The Position

Back A Yard Caribbean Grill is seeking a Marketing and Brand Ambassador to develop, implement, and track marketing programs that increase brand exposure and restaurant sales throughout the Bay Area. The role requires a thorough understanding of business and marketing strategy and serves as the brand ambassador for Back A Yard in the region. The position involves communicating with restaurant staff, vendors, food writers and bloggers, newspapers, local businesses, and the community. Flexible work-from-home options are available.

Requirements

Possess an entrepreneurial spirit and be creative and innovative in marketing approaches.
Proof of eligibility to work in the United States.
Valid driver's license.
Proficiency in Windows Office, Microsoft Office, Mac OSX, and PowerPoint.
Knowledge of online technology and implementation, with particular interest in blogs, social networks, virtual worlds, wikis, mobile, and other emerging trends, including Facebook, Twitter, Instagram, and WordPress.
Superior knowledge of the social media landscape, networks, and toolsets.

Nice To Haves

Local candidates preferred to collaborate with all seven locations and understand target customers.

Responsibilities

Understand and communicate marketing strategy and objectives to the CEO, restaurant management, and staff.
Deploy web, social media, email, collateral, merchandise, and other communications effectively with the corporate support team.
Coordinate partner, community, and vendor relationships, as well as charitable donations.
Identify and capitalize on strategic partners that complement the restaurant brand.
Plan and execute marketing events in coordination with the restaurant.
Collect and analyze data to improve marketing programs.