Specialist II Marketing Brand Programs

Ahold Delhaize • Pleasant Hill, ME

5d • Hybrid

About The Position

This program marketing role oversees the marketing strategy and execution of Hannaford brand programs, such as Hannaford to Go, Time Savers, and Private Brands. The position develops customer-centric, insight-led strategies and campaigns to support short- and long-term business objectives, brand equity, and marketing goals. It partners with merchandising, brand planning, channel leads, and other internal stakeholders to align plans and support effective execution. The role also maintains knowledge of regional markets, consumer trends, competitors, customers, and cultural differences.

Requirements

• At least 5 years of experience in brand management, marketing, and/or commercial planning.
• Bachelor’s degree in marketing or a related field, or equivalent work experience.
• Solid understanding of business processes and strategy.
• Experience with strategy development, strategic communication, and storytelling.
• Strong understanding of marketing strategies, media channels, and branding.
• Strong written and verbal communication skills.
• Strong interpersonal and collaboration skills.
• Leadership skills and ability to influence others.
• Ability to manage competing priorities and multiple projects simultaneously.
• Ability to write clear and compelling strategy briefs.
• Ability to translate data into meaningful insights.

Responsibilities

• Develop annual strategic plans for business and marketing priorities, grounded in customer insights and data and supported by key stakeholders.
• Present plans to the marketing team, stakeholders, and organizational leaders.
• Gather input from Category, Merchandising, and support organization leaders to understand business priorities and develop effective marketing strategies and objectives.
• Brief internal stakeholders and participate in concept and creative reviews to ensure work addresses customer needs and is consistent across platforms.
• Manage program plans day to day, ensuring effective coordination, execution, and continual improvement based on results and learning.
• Develop marketing strategies that account for business objectives, market and competitive dynamics, target customers, positioning, messaging, and timing.
• Develop and execute marketing launch strategies for new products and services.
• Collaborate with marketing colleagues, particularly shopper and commercial planning teams, to integrate plans and avoid messaging conflicts.
• Build trusted relationships across teams and functions, communicating and influencing to create alignment.
• Share program strategies, plans, and results with stakeholders and leaders, and seek their feedback.
• Support research planning to inform marketing strategies, including research into customer perceptions, market positioning, and promotional offerings.
• Maintain knowledge of markets, regional and consumer trends, competitors, customers, and cultural differences.

Benefits

• The position is eligible for an at-target short-term incentive of 10% of base salary, prorated.
• Hannaford provides employee benefits; specific benefits are not listed in the posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level