Sr. Shopper Marketing Specialist
OLIPOP•Oakland, CA
•$90,000 - $110,000•Remote
About The Position
OLIPOP is searching for a Sr. Shopper Marketing Specialist to join our team and elevate our brand across the omnichannel retail environment. In this role, you’ll work cross-functionally with our marketing and sales teams to drive shopper engagement across the full path to purchase. If you’re looking for a fast-paced environment, an opportunity for personal growth and responsibility, and enjoy having fun along the way, then this is a role you’ll thrive in!
Requirements
- 5+ years of experience within shopper marketing and/or retail marketing execution.
- Strong communication and interpersonal skills, with the ability to convey information clearly and in a relatable manner
- Highly organized with exceptional attention to detail and a commitment to accuracy across all workstreams
- Ability to take initiative and work autonomously – you can run with something from beginning to end with limited oversight.
- Works well with ambiguity and asks the right questions to get at the solution.
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
- Experience with team collaboration tools such as Slack and Teams preferred
Responsibilities
- Collaborate with broader shopper marketing team to support execution of Shopper Marketing initiatives across a variety of retailers and channels, including Mass, Grocery, and Emerging Channels
- Execute omnichannel shopper activations to generate awareness, trial and loyalty, including digital coupon and rewards programs, retailer marketing, content management, and more
- Coordinate asset trafficking, releases, and retailer submissions to ensure timely and accurate execution
- Manage multiple projects simultaneously while overseeing on-going timelines/workflow and execution of omni shopper marketing campaigns aligned with goals and objectives
- Partner with brokers, distributors, vendors and agencies to ensure execution quality at retail
- Partner with Sales to align shopper programming with key customer growth priorities
- Maintain and update marketing calendars, trackers, recaps, and key documentation
- Assist with invoicing, budget tracking, and reconciliation of expenses to actuals
- Oversee vendor relationships related to program setup and program execution
- Track and verify program performance, delivering reporting across key activations with trends, gaps, learnings and actionable recommendations
- Build program execution summaries, dashboards, order forms, presentations and/or content as needed
- Perform other duties and responsibilities as assigned, in support of team and business objectives
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
