Sr. Shopper Activation Specialist

OLIPOP•Oakland, CA

5h•Remote

About The Position

OLIPOP is seeking a Sr. Shopper Activation Specialist to support the execution of their retail marketing programs. This role will focus on coordinating the development, production, and distribution of all in-store marketing materials, ensuring programs are delivered accurately and on time. The specialist will partner with cross-functional teams including Sales, Marketing, Supply Chain, and Finance to support the execution of national and channel initiatives and maintain consistency in how OLIPOP is represented across retail.

Requirements

5+ years of experience in CPG (beverage is preferred), shopper marketing, retail marketing, trade marketing, or a related field.
Experience managing POS, display enhancers development, merchandising programs, or in-store marketing initiatives.
Strong organizational and project coordination skills with attention to detail.
Strong ability to negotiate contracts for projects at scale across multiple vendors.
Ability to manage multiple workstreams and prioritize in a fast-paced environment.
A thorough understanding of the full retailer landscape and expert knowledge base of all the various ways that OLIPOP can activate within the physical shopping environment, tying into broader brand initiatives and tentpole moments and how proper POS implementation can change shopper behavior.
Strong communication skills with the ability to collaborate across teams and external partners, including excellent interpersonal, written/oral communication and presentation skills.
Analytical mindset with experience tracking and reporting on performance metrics.
Proficiency in Microsoft Office (Outlook, Excel, PowerPoint, SharePoint, Teams); experience with internal tools or asset systems is a plus.
Overnight travel of up to 15% of the time.

Responsibilities

Support execution of national shopper marketing programs and tentpole initiatives, including coordinating timelines, materials, and deliverables.
Prepare POS materials and resources for sales teams to execute in-store programs.
Track key milestones and ensure projects are completed on time and within budget guidelines.
Coordinate with external vendors and suppliers to support testing, production, and delivery of in-store marketing materials.
Drive the quoting process, tracking orders, and maintain communication between external partners and internal teams.
Own relationships with fulfillment partners and warehouses to ensure timely distribution, including new item set ups and addressing order or shipping challenges.
Manage POS inventory within internal ordering systems, ensuring materials are available, tracked, and accurately distributed.
Maintain and update asset libraries, ensuring stakeholders have access to current and updated materials.
Support inventory tracking, reporting, and pacing updates.
Maintain reporting on POS usage, inventory levels, and program execution, including post-mortem analysis after each tentpole or campaign.
Analyze data and processes to identify trends, gaps, or opportunities for improvement or optimization.
Create and maintain tools such as order forms, trackers, and dashboards.
Support ongoing improvements to workflows and systems to ensure optimization and minimal disruption to field-level execution.
Collaborate with the broader Shopper team as well as Sales, Marketing, Science & Medical Affairs, Finance and Operation teams to ensure alignment on execution needs and timelines.
Support special projects including trade shows, custom POS requests, coupon development, national shopper marketing programming, and retailer-specific programs.