Sr Specialist, Brand Activation

Samsonite•Mansfield, MA

1d•$78,000 - $85,000•Hybrid

About The Position

This role is for a social-obsessed marketer who lives on the feed, thinks in content, and knows how to turn a creator partnership into a cultural moment. The Senior Specialist, Brand Activation Influencer & Social is responsible for executing Influencer & Owned Social Strategy, and Development & Execution of Campaigns and Measurement across Brand and Always-On Campaigns. This is a hybrid role, we work on site 4 days and remotely 1 day weekly.

Requirements

Social-obsessed marketer who lives on the feed, thinks in content, and knows how to turn a creator partnership into a cultural moment.
Responsible for executing Influencer & Owned Social Strategy, and Development & Execution of Campaigns and Measurement across Brand and Always-On Campaigns.
Owns the brand's organic social presence across platforms (Instagram, TikTok, YouTube, Pinterest, etc.)
Develops and manages a content calendar for always-on social
Monitors brand social channels and engages with the community; understands the brand's tone of voice and writes in it natively
Briefs and directs creative assets for social, with a strong aesthetic eye for on-brand, platform-native content; comfortable with light content creation including filming and directing UGC shoots in partnership with in-house creative
Develops and executes a UGC strategy, identifying opportunities to source, rights-manage, and amplify authentic consumer content across owned and paid channels
Keeps a pulse on culture, trends, and emerging creators; brings fresh, culturally relevant ideas to campaign concepts
Maintains a strong POV on platform trends, formats, and algorithm changes
Leads Influencer/Creator Agency relationships; briefs agency partners per season with clear, consumer-led objectives and KPIs aligned to comms strategy, brand, and business priorities in the US
Develops Influencer/Creator activations for Brand & Key Products to cultivate deeper engagement with the brand and drive the consumer through to purchase
Fosters and sustains direct relationships with influencer talent, resulting in authentic and lasting brand affinity
Manages influencer programs across macro, micro, and nano tiers, matching the right creator to the right moment and objective
Executes Influencer/Creator Activation Plans including weekly optimizations; ensures programs are effectively planned, executed, and recapped
Supports Director, Brand Activation on strategic seasonal & comms planning for Influencer & Owned Social
Supports Brand Activation events and experiential moments, including on-site social coverage, influencer attendance coordination, and post-event content amplification
Partners with Agency Partners & Analytics to set and review holistic measurement plans; uses data and insights to optimize future campaigns
Demonstrated knowledge of Influencer Metrics & KPI optimization across both influencer and owned social channels
Builds internal partnerships and ensures cross-functional collaboration and alignment with internal channel teams: brand management, in-house agency, performance marketing, merchandising & retail/WHS marketing
Partners with Brand Marketing & Performance Marketing teams to ensure plans are integrated at all touchpoints and drive the consumer through an integrated experience
Manages budget across influencer and owned social workstreams
Presents Brand Activation Marketing plans to key stakeholders including senior management, channel teams, and sales organization

Responsibilities

Owns the brand's organic social presence across platforms (Instagram, TikTok, YouTube, Pinterest, etc.)
Develops and manages a content calendar for always-on social
Monitors brand social channels and engages with the community; understands the brand's tone of voice and writes in it natively
Briefs and directs creative assets for social, with a strong aesthetic eye for on-brand, platform-native content; comfortable with light content creation including filming and directing UGC shoots in partnership with in-house creative
Develops and executes a UGC strategy, identifying opportunities to source, rights-manage, and amplify authentic consumer content across owned and paid channels
Keeps a pulse on culture, trends, and emerging creators; brings fresh, culturally relevant ideas to campaign concepts
Maintains a strong POV on platform trends, formats, and algorithm changes
Leads Influencer/Creator Agency relationships; briefs agency partners per season with clear, consumer-led objectives and KPIs aligned to comms strategy, brand, and business priorities in the US
Develops Influencer/Creator activations for Brand & Key Products to cultivate deeper engagement with the brand and drive the consumer through to purchase
Fosters and sustains direct relationships with influencer talent, resulting in authentic and lasting brand affinity
Manages influencer programs across macro, micro, and nano tiers, matching the right creator to the right moment and objective
Executes Influencer/Creator Activation Plans including weekly optimizations; ensures programs are effectively planned, executed, and recapped
Supports Director, Brand Activation on strategic seasonal & comms planning for Influencer & Owned Social
Supports Brand Activation events and experiential moments, including on-site social coverage, influencer attendance coordination, and post-event content amplification
Partners with Agency Partners & Analytics to set and review holistic measurement plans; uses data and insights to optimize future campaigns
Demonstrated knowledge of Influencer Metrics & KPI optimization across both influencer and owned social channels
Builds internal partnerships and ensures cross-functional collaboration and alignment with internal channel teams: brand management, in-house agency, performance marketing, merchandising & retail/WHS marketing
Partners with Brand Marketing & Performance Marketing teams to ensure plans are integrated at all touchpoints and drive the consumer through an integrated experience
Manages budget across influencer and owned social workstreams
Presents Brand Activation Marketing plans to key stakeholders including senior management, channel teams, and sales organization