Manager, Brand Activation

Pharmavite•Los Angeles, CA

4d•$100,000 - $184,000

About The Position

The Manager, Brand Activation is responsible for translating Nature Made’s business needs into impactful integrated marketing plans. This includes developing compelling marketing strategies that are grounded in deep understanding of consumer insights, leading creative brand communications, and executing multi-channel activation plans. Partner with agencies to elevate our creative within a fully integrated plan across TV, digital, influencers, social, PR, and partnerships. Partner closely with internal resources to ensure strong brand programming and measurement of campaign(s). The Manager, Brand Activation reports to the Senior Manager of Brand Activation.

Requirements

Bachelor's Degree.
5-7 years of brand management or brand marketing experience, with at least 1-2 years of campaign leadership experience.
CPG brand managament or brand marketing experience
Ability to make focused decisions based on Brand integrity and Company values.
Ability to execute campaigns through strong project management and cross functional collaboration
Ability to consistently communicate in a clear and timely manner across all functions / levels including senior leadership .
Strong analytical, presentation, and negotiation skills

Nice To Haves

An MBA degree is preferred

Responsibilities

Lead and execute communications plans and integrated marketing campaigns that drive brand awareness and reach
Analyze consumer behavioral data, best practices, competitive insights, and data analytics including MMM and sales / brand lift studies to develop recommendations to optimize brand communication and engagement
Project manage integrated campaigns and lead cross functional team of internal and external stake holders to build and deliver programs with maximum effectiveness
Inspire "best in class" ideas by working with agency partners across concepting, development, alignment, execution, measurement and optimization.