Brand Activation Manager (DC)

Mitchell Companies • Washington, DC

1d • $55,000 - $60,000 • Hybrid

About The Position

The Brand Activation Manager is responsible for planning, selling, executing, and evaluating brand activation programs, sampling events, sponsorships, and promotional activities within assigned markets. This role focuses on driving brand awareness, consumer engagement, and sales growth through effective activation strategies and strong partnerships with key accounts, distributors, and internal sales teams. The Brand Activation Manager oversees Brand Ambassadors, manages event execution, and ensures all program objectives and key performance indicators are achieved.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Minimum of 2 years of beverage supplier, distributor, or related industry experience.
• Prior experience in event production, brand activation, experiential marketing, or promotional event management preferred.
• Experience managing Brand Ambassadors or promotional teams preferred.
• Experience working with wholesalers, retail accounts, and sampling programs preferred.
• Strong leadership and team management skills.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to manage multiple projects and deadlines simultaneously.
• Proficient in Microsoft Office Suite, including Excel and PowerPoint.
• Ability to analyze event performance, sales trends, and market data.
• Strong relationship-building and presentation skills.
• Knowledge of local events, nightlife, and alcohol beverage industry regulations.
• Professional demeanor and strong work ethic.
• Ability to work independently and collaboratively within a team environment.
• Ability to lift, carry, transport, and set up promotional materials and event assets.
• Regular standing, walking, bending, reaching, and lifting during event execution.
• Ability to work extended periods at events and promotional activations.
• Frequent travel within the assigned territory.
• Must be at least 21 years of age.
• Valid driver's license and acceptable driving record required.
• Must maintain reliable transportation.
• Must have access to a personal smartphone for communication and reporting.
• Must have access to a computer with Microsoft Office and reliable internet access.

Nice To Haves

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Prior experience in event production, brand activation, experiential marketing, or promotional event management
• Experience managing Brand Ambassadors or promotional teams
• Experience working with wholesalers, retail accounts, and sampling programs

Responsibilities

• Develop and execute comprehensive activation strategies to achieve sales, marketing, and brand objectives.
• Sell brand programming and promotional opportunities into key accounts.
• Lead the planning and execution of brand activations, sampling events, sponsorships, special events, and promotions.
• Monitor event execution and ensure all key brand performance indicators (KPIs) are achieved.
• Perform pre-calls and event preparation checklists to ensure successful execution.
• Manage events in person and serve as the primary point of contact during activations.
• Prepare activation recaps and reports that evaluate event performance and effectiveness.
• Establish and maintain strong working relationships with key accounts, distributors, and internal sales teams.
• Communicate brand objectives, promotional initiatives, and activation opportunities to key stakeholders.
• Collaborate with sales teams to support account development and promotional execution.
• Assist in the analysis of sales, market, and territory data to identify opportunities and address underperforming accounts.
• Provide ongoing coaching, guidance, and support to ensure alignment with company goals and brand standards.
• Manage weekly event execution and performance reporting for the Brand Ambassador team.
• Conduct audits and evaluations to ensure quality execution and compliance with company expectations.
• Approve timesheets and monitor team productivity and accountability.
• Manage local activation assets, promotional materials, merchandise, and event equipment.
• Ensure Brand Ambassadors are properly equipped for all sampling and promotional activities.
• Track, manage, and reconcile activation budgets and expenses.
• Submit required program deliverables accurately and on time, including: Expense reports, Weekly recaps, Brand Ambassador survey audits, Timesheet approvals, Event performance metrics.
• Maintain accurate records and provide regular reports to management.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level