B2B ABM Manager

Lumen Energy

3d•$110,000 - $145,000•Remote

About The Position

Lumen Energy is the modern solar broker for the nation's largest commercial real estate owners. We partner with leading owners to turn underutilized rooftops into profitable solar revenue — delivering investment-grade analysis powered by our proprietary Lux Engine, securing transparent competition among top developers, and providing white-glove service throughout. Owners unlock predictable ancillary income, advance sustainability and resiliency goals, and scale solar across their portfolios without distraction from their core business. We work with leading institutional CRE customers including Nuveen, KKR, and J.P. Morgan Asset Management, and we're backed by Lowercarbon Capital and Designer Fund. The team comes from Stripe, Google X, Arcadia, and Siemens, united by a mission to power the built world with profitable clean energy. We're looking for a B2B ABM Manager to own top-of-funnel: turn institutional CRE owner prospects in our target markets into booked meetings and engaged pipeline. Marketing operator first, manager second — build the playbook, run the plays, measure everything, then scale what's working. You'll be the resident expert on our Ideal Customer Profile (ICP) — institutional commercial real estate owners — and the person accountable for filling the pipeline with qualified opportunities. You'll own the full funnel from first cold touch to qualified meeting, working closely with Sales to ensure alignment and impact.

Requirements

~5–7 years in B2B growth, lead gen, GTM, ABM, or sales development — with a steep trajectory and a track record of doing more each year.
Marketing operator first: you write the email, build the list, set up the sequence, run the ads, pull the report.
Manager second: you can hire, brief, and direct help once volume demands it.
Comfortable selling to sophisticated institutional buyers — long sales cycles, multiple stakeholders, complex products.
Numbers-native: lives in a dashboard, makes decisions from data, can build the dashboard if it doesn't exist.
Expert-level proficiency with HubSpot or a comparable marketing automation platform; familiarity with AI-powered SDR tools and modern outbound stacks.
Strong written instinct — outbound copy, ad copy, landing pages, sales enablement.
High agency: figures out what to do when no one tells you, ships before it's perfect, owns outcomes.
Scrappy with a budget; rigorous with attribution.
US work authorization required.

Nice To Haves

Deep knowledge of commercial real estate, particularly institutional owners and operators.
Experience standing up an ABM program from scratch in an early-stage or high-growth environment.
Background in cold calling and outbound sales development as well as marketing.
Working knowledge of Hubspot, data enrichment tools, and attribution platforms.

Responsibilities

Own a quarterly target for qualified meetings booked and pipeline sourced into ICP accounts.
Manage Lumen's outbound engine, end-to-end, across multiple channels — list building, sequencing, copy, send, iterate. This includes cold calling: define the scripts, make calls yourself, and set up AEs to make them as well.
Manage the campaign calendar — briefs, creative, audience targeting, launch, optimization, post-mortems.
Develop and execute Account-Based Marketing programs for tier-1 institutional prospects — multi-channel, multi-touch, measurably tied to pipeline.
Manage the marketing tech stack — HubSpot ownership for campaign execution, lead scoring, attribution, and pipeline reporting; sequencer, enrichment, intent data, and ABM tooling.
Execute and optimize AI-assisted SDR (AISDR) programs for scalable outreach.
Manage the measurement stack — channel ROI, cost per meeting, cost per opportunity, conversion rates by stage and segment. Create a weekly scorecard.
Run tight feedback loops with Sales (Ops and AEs) on outbound campaigns, lead routing, handoff SLAs, meeting quality scoring, and message-market fit signal.
Translate market insights and campaign learnings into actionable sales intelligence.
Partner on sales enablement materials, with marketing owning the artifact and the ABM Manager bringing messaging and data.
Plan and execute multi-channel top-funnel programs across outbound email, LinkedIn, paid search and social, events and conferences, webinars, partnerships, content syndication, and ABM.
Test new channels, new lists, new ICP cuts, new offers.
Manage outside vendors, agencies, and contractors; bring work in-house when it's cheaper or better.
Partner on positioning, ICP definition, and territory strategy.