Senior Manager, ABM

Xero•New York, NY

1d•$155,000 - $190,000•Hybrid

About The Position

Design, establish, and manage Xero's global account-based marketing strategy as our Senior ABM Manager. In this role, you will drive the multi-year strategic vision for our 1-to-Many, 1-to-Few, and 1-to-1 programmes, accelerating the adoption of our platform across high-value prospects. You will be responsible for building an automated, AI-powered marketing engine that aligns closely with our outbound sales efforts to generate a high-performing pipeline. By taking strategic ownership of the global investment, you will hold shared accountability for pipeline and revenue generation across key enterprise and accounting partner channels. Your work will directly influence multi-million dollar outcomes, optimising campaigns and evolving performance indicators across all contact levels to shape the future of B2B marketing at Xero.

Requirements

Proven background in building and scaling account-based marketing programmes integrated within a fast-paced B2B SaaS environment.
Extensive hands-on experience with marketing technology platforms like Demandbase, Salesforce, and Clay.
Early adopter mindset regarding AI utilities.
Deep understanding of complex buying cycles, multi-stakeholder decision-making, and the cloud data or fintech landscape.
Exceptional communication skills to update senior stakeholders and secure executive buy-in.
Strong analytical capability to digest data and translate it into actionable strategic insights.

Nice To Haves

Apply even if your experience isn't a perfect match!

Responsibilities

Design, establish, and manage Xero's global account-based marketing strategy.
Drive the multi-year strategic vision for 1-to-Many, 1-to-Few, and 1-to-1 programmes.
Build an automated, AI-powered marketing engine aligned with outbound sales efforts.
Hold shared accountability for pipeline and revenue generation across key enterprise and accounting partner channels.
Optimize campaigns and evolve performance indicators.
Transition the global account-based marketing motion into a modern, scalable, AI-enabled engine using tools like Clay, Claude, Unify, and AirOps.
Re-evaluate and rework the end-to-end programme to target an expansive audience of over 150k prospects.
Refine attribution and tracking within Salesforce across leads, contacts, and accounts.
Manage and guide the development of the current ABM Manager within the team.