Account Based Marketing Manager

Relay • Raleigh, NC

4d • Hybrid

About The Position

We are looking for a strategic, results-driven Account Based Marketing (ABM) Manager to lead and scale our ABM program. As a founding member of this function, you will own our ABM strategy and execution end-to-end within your target account list — from campaign design to execution and performance measurement. You will partner 1:1 with Account-Based Sellers to drive velocity on existing deal cycles and expand our footprint within key industrial and commercial segments (e.g., Manufacturing, Gaming/Hospitality).
The right candidate is deeply curious, hands-on, analytical, and adept at balancing strategic vision with executional detail. You aren’t here to turn the crank on an existing machine; you are here to build the engine, design the motion, and set the standard for how we win.

Requirements

• 3-5 years of experience in ABM, field marketing, or sales acceleration. You have a history of working "shoulder-to-shoulder" with sales to create pipeline and accelerate complex B2B deals.
• Strong understanding of ABM platforms (AdRoll, Demandbase, etc) and CRM systems (Hubspot).
• You know how to leverage ABM platform intent data to prioritize accounts that are showing early buying signals.
• Partner with RevOps to create pipeline views in Hubspot that help the team understand stages of engaged (pre-pipeline) accounts, drivers of influenced pipeline, and drivers of stalled deal acceleration.
• You are an entrepreneurial self-starter who is comfortable with ambiguity. You thrive in a fast-paced environment and want to build a program, not just run a pre-existing one.
• You don’t wait for sales to ask for help. You have the intuition to look at your target accounts, spot a gap, and proactively design a marketing play to fix it.
• Exceptional communication and presentation skills. You can confidently challenge the status quo and articulate complex strategies to both sellers and leadership.
• Bachelor's Degree or equivalent experience in a related field

Responsibilities

• Create the "playbook" for our Tier 1 (1:1) and Tier 2 (1:few) motions. You will build the templates, processes, and best practices that allow us to scale high-touch marketing without losing personalization. Coordinate closely with Growth Marketing for needs within Tier 3 (1:many) accounts.
• Act as a strategic partner in complex deal cycles, moving beyond generic collateral to deliver high-impact sales assets. This includes working with the Marketing Content team to tailor commercial narratives for specific personas, creating bespoke Champion Decks to help internal advocates sell on our behalf, and building regional or logo-specific plays that resonate with local market realities.
• Actively participate in weekly pipeline reviews and territory planning meetings to deeply understand the day-to-day "goings-on" of your sellers' accounts.
• Act as the connector who connects the dots across teams (Sales, Customer Success, Product, Marketing, and RevOps) and proactively surfaces friction in the customer journey. You will keep marketing tightly synced with what sellers are actually working on "in motion," ensuring that our assets and campaigns are deployed in lockstep with live deal cycles.
• Serve as Marketing's "eyes and ears" on the ground. Partner closely with the Product team and Product Marketing to synthesize deep segment knowledge — capturing the specific jargon, pain points, and success stories that resonate. You will cycle these insights back to Content Marketing and Growth Marketing to directly inform our thought leadership roadmap and campaign planning.
• Operationalize our "Headpin" strategy. You will work with Sales and Customer Success cross-functional team members to identify happy customer champions and evangelize their success to break into other sites, turning single wins into regional and/or logo dominance through referral-driven campaigns.
• Monitor and analyze the effectiveness of ABM campaigns, providing actionable insights for optimization. You will own targets against engagement lift, pipeline influence, and deal velocity within prioritized accounts.
• Partner with RevOps to ensure the "dark funnel" is illuminated. Ensure influential offline touchpoints (marketing-supported dinners, box suites, lunch & learns, summits) are tracked, attributed, and recognized as pipe influence and/or deal accelerators.

Benefits

• 100% Paid Insurance Health, Dental, Vision, Long/Short Term Disability and Life Insurance benefits for you and those who depend on you
• Generous Paid Time Off
• 401(K) Savings Plan + Company Match
• Baby Cash Reward + Paid Parental Leave
• Wellness Perks, including a world-class onsite fitness center with instructor-led classes + locker room as well as endless outdoor amenities whether tennis, basketball, cycling, or pickleball is your jam
• Free Snacks and Fun Times
• Latest tech, standing desks, and all the accessories and software you need to succeed in your role

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level