Account-Based Marketing Manager

Hexmodal Technologies Inc • New York, NY

2d

About The Position

We are hiring an Account-Based Marketing Manager to be the connective tissue of our enterprise go-to-market. Today, five groups touch the same health systems and none of them share a picture. Enterprise AEs know their accounts. SDRs work their sequences. Field marketing runs 70+ conferences and a new owned events program. Digital runs the website and paid. Bizdev works partner and executive routes. Each is competent in isolation, and nobody has the full picture. There is no single place you can look to answer a simple question: what is our plan to generate pipeline at a health system, and who is doing what by when?
You will build and maintain the account point of view for our enterprise systems, covering how the system is structured, where we already sit, who the buying committee is, what the competition looks like, and what our realistic entry thesis is. Then you turn that into campaigns: 16 a year, each one a coordinated push where field, digital, SDR, bizdev, and the covering AE run against a single narrative and a single timeline instead of five parallel calendars.
You will run those campaigns as programs. You lead the kickoff, hold the sprint reviews, chase the action items, and run the closeout where we decide what worked. The people doing the work do not report to you, so the job is done through clarity and credibility rather than authority. This is an individual contributor role, and it is measured in pipeline generated from ABM campaigns.
Our market is healthcare. We sell compliance automation to facilities and operations leaders at health systems, where a single account can span 25 hospitals and 200 offsite locations, the buying committee runs from a plant operations manager to a system VP, and the difference between a centralized IDN and a loose regional network will win or lose a large deal.

Requirements

• Five or more years in B2B marketing
• At least two years running ABM or enterprise account programs against a pipeline number rather than a lead number.
• Ability to build an account point of view that a sales team will use.
• Ability to synthesize CRM history, org structure, competitive position, and stakeholder mapping into a plan with a clear entry thesis, and defend it to the AE who owns the account.
• Ability to get work out of people who do not report to you, running kickoffs, sprint reviews, and closeouts for several concurrent campaigns.
• Ability to sequence channels against one account (field events, digital, SDR outreach, partner motion, and executive touches timed to a single narrative).
• Ability to hold your own with enterprise sellers, talking in terms of deals, stakeholders, blockers, and next steps.
• Proficiency in building lists, workflows, campaign structure, custom properties, and account-level reporting in HubSpot.
• Comfortable being measured in pipeline and able to build the reporting that proves contribution.

Nice To Haves

• Healthcare, medical device, or another regulated industry with long committee-driven sales cycles
• Experience selling into health systems, facilities, or clinical operations
• Experience with intent data platforms such as 6sense or Demandbase
• Hands-on content production
• Prior sales or SDR experience

Responsibilities

• Build and maintain the account point of view for enterprise systems, covering how the system is structured, where we already sit, who the buying committee is, what the competition looks like, and what our realistic entry thesis is.
• Turn account points of view into campaigns: 16 a year, each one a coordinated push where field, digital, SDR, bizdev, and the covering AE run against a single narrative and a single timeline.
• Run campaigns as programs, leading kickoffs, holding sprint reviews, chasing action items, and running closeouts.
• Configure HubSpot for account-level tracking: target account flags, campaign influence tagging, and a dashboard for enterprise AEs.
• Refresh the ABM target list with enterprise AEs and bizdev.
• Close out completed campaigns with a written readout covering what ran, what worked well, and what needs improvement.
• Maintain account plans for all enterprise systems and use them in sales QBRs.
• Develop a campaign playbook by system archetype.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed