Account Based Marketing Manager - 11567

Coupa Software, Inc. • Austin, TX

6d

About The Position

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.

Requirements

• 3-5+ years of B2B marketing experience, with a strong focus on ABM execution, demand generation, and performance measurement.
• Hands-on experience building and executing multi-tiered ABM programs (1:1, 1:few, 1:many) that directly contribute to pipeline and revenue growth.
• Proficiency in utilizing marketing and sales technology platforms, particularly 6sense, Folloze, Marketo, Salesforce, and other campaign orchestration tools.
• Solid understanding of the enterprise B2B buying journey and how to deploy tactics that engage various personas within a complex buying group.
• Data-driven mindset with the ability to analyze campaign metrics, extract actionable insights, and build clear, accurate performance reports.
• Strong collaborative skills with a proven track record of working closely with sales teams; excellent project management and communication skills with a proactive, growth-focused attitude.

Responsibilities

• Execute and optimize tiered ABM campaigns (1:1, 1:few, 1:many) across North America, utilizing a mix of personalized tactics and scalable marketing automation.
• Monitor and analyze 6sense intent and engagement data to identify active buying signals, prioritize target accounts, and coordinate timely follow-up with the Sales team.
• Build and deploy targeted account journeys, tailoring messaging, content, and marketing channels to effectively engage key personas and buying committees.
• Build, launch, and manage personalized campaigns using platforms like Folloze, Marketo, and Salesforce to address specific account needs across different funnel stages.
• Partner cross-functionally and work hands-on with Account Executives and Account Development Representatives (ADRs) to ensure seamless ABM execution and sales alignment.
• Track, analyze, and report on ABM campaign performance, continuously optimizing tactics and sharing insights to improve conversion rates and pipeline generation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed