Account Based Marketing Program Lead

LangChain

9d•$165,000 - $200,000•Remote

About The Position

At LangChain, our mission is to make intelligent agents ubiquitous. We build the foundation for agent engineering in the real world, helping developers move from prototypes to production-ready AI agents that teams can rely on. We began as widely adopted open-source tools and have grown to also offer a platform for building, evaluating, deploying, and operating agents at scale. With $125M raised at Series B from IVP, Sequoia, Benchmark, CapitalG, and Sapphire Ventures, we’re at a stage where we’re continuing to develop new products, growth is accelerating, and all team members have meaningful impact on what we build and how we work together. LangChain is a place where your contributions can shape how this technology shows up in the real world. Today, our platform includes LangSmith (Observability, Evaluation, Deployment, Fleet, and Sandboxes), our open source frameworks (LangChain, LangGraph, and Deep Agents), and the newly launched LangSmith Engine for autonomous agent improvement. We have 100M+ monthly open source downloads, 6,000+ active LangSmith customers, and 5 of the Fortune 10 use LangSmith in production (+ 35% of the Fortune 500 overall), including teams at Klarna, Clay, Coinbase, Workday, Lyft, Cloudflare, Harvey, Rippling, Vanta, LinkedIn, Monday.com, Nvidia, and Bridgewater. You'll join our Field Marketing team at LangChain, which drives pipeline and revenue by moving must-win accounts into technical evaluation and expansion through high-intent, high-touch programs. In this role you will own the account-based marketing strategy for our Strategic segment, with the goal of generating and accelerating pipeline for our highest revenue potential customers. You'll partner closely with Strategic sales leadership to build 1:few omni-channel campaigns and lay the foundation for 1:1 engagements, and you'll be directly accountable for the pipeline results those campaigns produce.

Requirements

6-8 years of experience in an account-based marketing role in a high-growth environment
Proven experience owning, executing, and measuring 1:1 and 1:few ABM motions across channels such as paid media, email, content syndication, direct mail, and events
Experience generating pipeline directly for a sales organization
Track record of influencing cross-functional teams
Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages
Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them

Nice To Haves

Experience with ABM platforms (e.g. 6sense, Demandbase) and multi-touch attribution tooling
Experience marketing to enterprise or Strategic-tier accounts in a technical, developer-oriented category

Responsibilities

Own the account-based marketing strategy for our Strategic segment, and be directly accountable for generating and accelerating pipeline for the Strategic sales team
Partner with sales teams to define an Ideal Customer Profile (ICP) and select target account and contact list
Build and execute 1:1 and 1:few omni-channel campaigns across email, custom landing pages, paid social, ads, and events, using account and contact-level insights to guide decision-making
Collaborate daily with sales reps and SDRs to synchronize outreach and share account insights
Tailor messaging and assets to address the specific business pain points of buying committees
Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events, based on regional pipeline gaps and sales priorities
Measure pipeline growth, target reach, and ROI using marketing tools and CRMs
Influence and shape priorities across teams (field marketing, demand gen, product marketing) based on what the Strategic segment actually needs
Partner with partner marketing and channel partners to drive co-marketing initiatives that extend reach