Account-Based Marketing Manager

Gradial•Seattle, WA

2d•$145,000 - $165,000•Hybrid

About The Position

Gradial is hiring its first Account-Based Marketing Manager to define how the company wins, expands, and deepens relationships with its most strategic accounts. This role will own 1:1 and 1 ABM programs against a focused target account list, working directly with Sales to convert account insights into engagement, meetings, and pipeline. This is a hands-on individual contributor role with significant ownership, responsible for setting strategy, building programs, writing messaging, orchestrating channels, and measuring results. The goal is to create account experiences that are specific, relevant, and impactful. The position requires close collaboration with Account Executives (AEs), Sales Development Representatives (SDRs), and sales leadership on shared account plans and pipeline goals, aiming to build an ABM motion that sellers trust, utilize, and desire more of.

Requirements

6+ years of B2B marketing experience, including at least 3 years building and running account-based programs targeting named accounts, with experience in Fortune 100 companies.
Demonstrated experience executing true 1:1 and 1 ABM programs, distinct from broad demand generation campaigns.
Strong track record of direct partnership with enterprise sellers, aligning on shared priorities and earning credibility with sales teams.
Hands-on experience with ABM and intent platforms (e.g., 6sense, Demandbase, Terminus, RollWorks) and personalization platforms (e.g., Mutiny, Folloze).
Fluency across the broader go-to-market stack, including CRM, marketing automation, enrichment, and sales engagement platforms.
Experience marketing to complex enterprise buying committees with long sales cycles, multiple stakeholders, and multi-threaded opportunities.
Strong writing and content development skills, capable of creating messaging specific to accounts, personas, and buying contexts.
Strong analytical judgment to connect account engagement with pipeline outcomes, identify successful strategies, and clearly communicate results to leadership.
Active experience using AI tools in daily marketing work, including LLMs like ChatGPT, Claude, or Gemini.
Strong project management skills with the ability to manage multiple high-touch account programs simultaneously at different stages.
A bias for action, comfort operating with ambiguity, and the ability to build a high-performing program without an established playbook.

Nice To Haves

Experience building an ABM function from the ground up in a startup or high-growth environment.
Experience marketing AI, automation, or enterprise workflow products.
Domain experience in healthcare and life sciences, financial services, or media and technology.

Responsibilities

Build and run 1:1 programs for highest-value accounts, including custom content, personalized digital experiences, executive outreach, direct mail, and high-touch moments tailored to specific buying groups.
Develop and scale 1 programs for account clusters based on industry, use case, or buying trigger, with messaging and offers designed for each audience.
Own account selection and tiering in collaboration with Sales and leadership, continuously refining the target account list based on changing priorities, coverage, and market signals.
Translate account intelligence into actionable strategies by mapping buying committees, organizational priorities, active initiatives, technology environments, and competitive context.
Orchestrate coordinated account plays across email, LinkedIn, paid media, direct mail, events, and executive outreach to ensure a consistent message.
Partner with AEs and SDRs on account planning, outbound sequences, offers, calls-to-action (CTAs), and follow-up strategies for accounts in active programs.
Lead recurring account interlock meetings with Sales to review engagement, buying signals, opportunity movement, and determine next best actions.
Create enablement materials for sellers, including account briefs, talk tracks, sequences, messaging, and follow-up assets.
Manage executive field programs for priority accounts, such as dinners, roundtables, and VIP experiences, ensuring follow-through to convert engagement into qualified opportunities.
Measure and analyze the end-to-end ABM motion, including engagement scoring, intent signals, seller alerts, account penetration, meetings, pipeline creation, and deal velocity.
Test and refine messaging, offers, channels, and account tiers, with a clear strategy for scaling, modifying, or discontinuing initiatives.
Utilize modern marketing technology and AI tools to achieve deeper personalization, faster execution, and greater leverage compared to traditional ABM teams.