Account-Based Marketing Manager

SambaSafety• US,

1d•$100,000 - $120,000•Hybrid

About The Position

SambaSafety is seeking an experienced Account-Based Marketing Manager to develop and execute targeted campaigns for their workforce business. This role involves engaging Tier 1 Enterprise and Mid-Market accounts that require sophisticated driver risk management solutions. The ideal candidate will have a fresh perspective to rebuild existing ABM strategies, with the autonomy to test, learn, and optimize based on data that drives pipeline and revenue. In addition to ABM, the role will manage the complete paid media strategy and budget across Google Ads, LinkedIn Ads, and other channels, encompassing both account-targeted and demand generation programs. The position requires a strategic thinker who can execute tactically, is data-driven, comfortable with ambiguity, and a strong communicator and team player. Experience with AI tools and a continuous improvement mindset are also valued.

Requirements

Minimum 2 years of proven experience owning ABM programs from strategy through execution, including target account selection, campaign development, multi-channel orchestration, and performance optimization.
Extensive hands-on experience with ABM platforms (specifically 6sense, Demandbase, Terminus, or equivalent tools) for identifying buying signals, tracking account engagement, and orchestrating multi-channel campaigns.
Proven ability to measure and report on ABM performance using account-level metrics (pipeline influence, opportunity creation, deal velocity, revenue impact) rather than traditional lead volume or MQL-based KPIs.
3+ years of B2B SaaS marketing experience targeting Enterprise accounts with complex, multi-threaded sales cycles involving multiple stakeholders and buying committees.
3+ years of hands-on experience managing and optimizing paid media campaigns across LinkedIn, Google Ads, display, and social channels with proven ability to scale budgets and improve performance.
Strategic thinker who can also execute tactically and get hands-on with campaign builds.
Data-driven decision maker who knows how to fail fast, learn quickly, and optimize based on insights.
Comfortable with ambiguity and building programs from the ground up.
Strong communicator who can effectively collaborate with Sales, SDRs, leadership, and marketing team members.
Team player who values collaboration and can leverage the expertise of content, operations, and social media teammates.
Experience using AI tools to work more efficiently and reduce manual tasks.
Continuous improvement mindset—always looking for ways to make campaigns more effective.

Nice To Haves

Experience in fleet management, transportation, risk management, or related industries.
Google Ads certification or proven PPC management experience.
Familiarity with marketing automation platforms and CRM systems.

Responsibilities

Build and execute multi-channel ABM campaigns targeting Enterprise and Mid-Market accounts to increase awareness and move accounts through the funnel.
Drive account engagement to enable SDRs to book meetings, open qualified opportunities, and build pipeline.
Build one-to-many campaigns with industry-specific messaging and creative for different verticals.
Design and manage paid media campaigns (display, LinkedIn, Facebook, etc.) targeted to specific accounts and personas.
Launch new campaign strategies from scratch when data indicates current approaches are not delivering results.
Leverage HubSpot's ABM platform to identify buyer signals, prioritize high-intent accounts, and orchestrate messages.
Monitor account engagement and buying signals to determine when accounts are ready to be passed to the outbound SDR team.
Continuously test, analyze, and optimize campaigns based on performance data.
Establish and track meaningful success metrics demonstrating ABM's impact on outbound meetings booked, pipeline, opportunities, and closed-won revenue.
Report campaign performance to leadership, connecting ABM activities to business outcomes.
Partner with Sales to gather feedback on campaign messaging and content resonance.
Meet regularly with Sales to review performance of meetings booked and opportunities opened.
Own all deals opened through ABM by tracking status, identifying blockers, and understanding win/loss reasons.
Collaborate with internal teams including Content Marketing, Marketing Operations, and third-party design partners.
Coordinate with the Event Manager to leverage event presence for targeted ABM campaigns.
Communicate campaign strategy, progress, and results clearly across all levels of the organization.
Manage Google PPC campaigns to drive demand generation.
Use AI tools strategically to streamline processes, analyze data, and accelerate campaign launches.