Account-Based Marketing Manager
About The Position
As the ABM Manager at Shopmonkey, you'll own our enterprise ABM program targeting Multi-Shop Operators (MSOs) and multi-location auto service businesses. The program is newly launched — strategy and foundation built, acquisition campaigns live for a few weeks — so you'll contribute inside a moving motion right away, then shape and scale it as your own. You'll bridge Sales, RevOps, and Marketing to accelerate enterprise sales cycles. We're hiring as much for curiosity, aptitude, and growth potential as for experience. If you don't check every box below but learn fast and want to build, we would still want to hear from you. Please note for candidates based in the San Francisco Bay area, this would be a hybrid role with 2 days/week in our Larkspur, CA office.
Requirements
- 3+ years of B2B marketing experience, including hands-on ABM or account-targeted campaign work.
- Experience marketing to Mid-Market or Enterprise buyers with multi-stakeholder sales cycles; selling to multi-location businesses (automotive, field services, franchises) is a strong plus.
- Strong project management and communication skills — essential for this role. You keep multi-workstream, cross-functional programs on schedule with clear owners, and you communicate crisply in writing and in the room, from campaign briefs to exec readouts.
- Fluency in the core ABM channels — LinkedIn, Google Ads, Meta, direct mail, email, SMS — enough to set strategy and brief specialists well; console experience is a plus, not required.
- Strong analytical skills, including B2B web analytics (GA4, UTMs, account-level vs. contact-level measurement), and experience building performance dashboards (HubSpot, Salesforce, Looker, or similar) that give leadership a clear view of the program.
- Comfortable partnering with Ops on CRM and scoring tools (Salesforce, HubSpot, or similar).
- Fast learner, energized by early-stage ambiguity and a new vertical.
Nice To Haves
- Vertical SaaS or automotive industry experience; familiarity with account-level attribution tools (Dreamdata, 6sense, or similar).
Responsibilities
- Own the program: Run tiered 1:1,1:Few, and 1:Many campaigns end to end — calendar, briefs, timelines, and coordination across internal teams and vendors.
- Direct the channels: Set channel strategy and audiences across LinkedIn, Google Ads, Meta, and direct mail, partnering with our Paid Media Manager, who owns campaign build and optimization, as well as our Lifecycle Manager who owns email and SMS sequences.
- Create the content: Build the assets that power the program — downloadables, personalized landing pages, and direct mail kits — with Product Marketing and Sales.
- Own the data strategy: Drive target account lists, enrichment, and data quality with Sales and Marketing Ops, and partner with MOps on account scoring and instrumentation (you define what's needed; they build it).
- Measure and report: Track account engagement, pipeline influence, and ROI. Build exec-level visibility into the program — dashboards and recurring readouts that keep revenue leadership informed and bought in.
Benefits
- Medical, dental, vision, and life insurance benefits available the 1st of the month following hire date
- Short term and long term disability
- Employee assistance program
- Reimbursement for a personal health and wellness membership
- Generous parental leave
- 401(k) available upon hire
- 11 paid holidays
- Flexible time off - take the time off you need!
- Matching donations for approved charitable organizations
- Group volunteer efforts
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
