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Director of Sales

United Payroll, LLC•City of Troy, NY
•$90,000 - $105,000•Onsite

About The Position

The United Group of Companies, Inc. is hiring a full-time, exempt Director of Sales for its corporate office in Troy, New York. The Director of Sales leads sales strategy and training for leasing teams, analyzes CRM performance, oversees mystery shop programming and reporting, and works closely with Marketing, Operations, Human Resources, Regional Managers, Property Managers, and Development. The role supports lease-ups, new developments, acquisitions, and third-party business growth, and includes regular travel to assigned properties within and outside New York State. The position is scheduled Monday through Friday, 8:00 a.m. to 5:00 p.m., and requires the ability to sit for extended periods. Travel is approximately 50% of the time. The advertised salary is $90,000–$105,000, plus a bonus program.

Requirements

  • Bachelor’s degree in Business, Sales and Marketing, or a related field.
  • 7–10 years of sales experience; experience in property management or real estate is preferred.
  • CRM experience is required.
  • Advanced proficiency in Microsoft Excel and other Microsoft Office applications.
  • Ability to travel approximately 50% of the time to assigned sites within and outside New York State.
  • Ability to sit for long periods of time.
  • Positive attitude, energy, and assertiveness, with a professional image compatible with United Group.
  • Exceptional personal and professional integrity and a strong work ethic.
  • Outstanding verbal and written communication, sales, and negotiation skills.
  • Ability to build lasting client relationships, influence decision-makers, and lead strategic sales initiatives that drive business growth.

Nice To Haves

  • Entrata experience.
  • CAM, ARM, CPM, or similar certification.
  • Property management or real estate sales experience.

Responsibilities

  • Develop and manage sales messaging and strategic sales techniques for field teams to move prospects through the sales funnel.
  • Mentor leasing teams on sales best practices and develop and maintain training on sales techniques, processes, and CRM systems.
  • Analyze weekly CRM sales metrics, monitor team performance, identify gaps, and support teams in meeting goals.
  • Partner with Marketing and Operations to optimize sales and marketing funnels and ensure effective collateral is available to leasing teams.
  • Oversee rent recommendation reports for new developments and newly acquired properties, and make rent recommendations for struggling assets, lease-ups, and new developments.
  • Train field sales teams in mystery shopping and competitive-study practices.
  • Manage the mystery shop vendor and process, including arranging shops, briefing shoppers, and customizing evaluation criteria.
  • Train staff on expectations for prospect interactions, property tours, and other evaluated criteria; provide coaching as directed by Regional Managers.
  • Provide mystery shop feedback to Regional and Property Managers and communicate results to stakeholders, Regional Managers, the COO, and CEO.
  • Maintain mystery shop reports and historical results for year-over-year comparisons.
  • Analyze sales metrics and prepare reports on leasing performance, portfolio results, future projections, and other matters requested by ownership or management.
  • Partner with Regional Managers to prepare performance results for ownership calls.
  • Work with Operations to ensure site staff enter sales data into the CRM regularly and consistently according to established guidelines.
  • Communicate with stakeholders about leasing strategy and progress for lease-ups and new developments.
  • Work with Field Marketing to assess traffic quality and identify target audiences for sales-qualified leads.
  • Work with Marketing Services to develop print and electronic advertising and marketing collateral with consistent, targeted messaging.
  • Visit properties as needed to monitor and optimize leasing activities and processes.
  • Support Marketing and Operations with advertising, sales, and leasing activity for new communities, and collaborate with Operations to meet or exceed planned lease-up timelines.
  • Interview final leasing candidates and provide feedback to Regional Managers and Property Managers.
  • Create sustainable leasing training programs and coordinate with Human Resources on training schedules, locations, content, and materials.
  • Support onboarding and follow up with new employees involved in leasing to ensure they are trained on CRM platforms, the Mystery Shop Program, and other leasing-related processes.
  • Develop and maintain Fair Housing knowledge and work with site and Regional Management teams to support compliance in leasing activity and reporting.
  • Assist Operations with pipelines and leads for new third-party business, including market studies, rent recommendations, presentations, pre-development pipelines, and pre-takeover sales and leasing processes.
  • Prepare regional housing market analyses and other reports as requested.
  • Assist the Development team in generating interest in properties under development through outreach, presentations, and relationship nurturing.

Benefits

  • Medical insurance with three plans and HSA options, with eligibility beginning the first of the month after 30 days.
  • Dental and vision insurance, with eligibility beginning the first of the month after 30 days.
  • Company-paid basic life insurance equal to one times annual salary, with additional voluntary life plans; eligibility begins the first of the month after 30 days.
  • 401(k) retirement plan, with employee contribution eligibility beginning the first of the month after 90 days and employer matching eligibility after one year of service; company match up to 4%.
  • Employee Assistance Program.
  • United Concierge Medicine 24/7 telemedicine service, including mental health services.
  • Calm App premium subscription.
  • Learning Care Group childcare tuition discount.
  • Dependent Care FSA.
  • Tuition Assistance Program.
  • Personal, sick, and vacation time, with eligibility after the 90-day introductory period.
  • Vacation accrual increases with years of service, up to 160 hours.
  • 10 company-paid holidays.
  • Bonus program.

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