Sarasota Modern - Director of Sales

OLIVER HOSPITALITY PAYROLL, LLC•Sarasota, FL
•$58,000 - $65,000

About The Position

The Director of Sales will grow business at The Sarasota Modern, an 89-room modern resort in Sarasota’s Rosemary District. The role focuses on winning new group and event business, strengthening client relationships, exceeding revenue goals, and ensuring booked groups and events are delivered to client expectations and brand standards. The hotel offers pools, a restaurant and pool bar, a signature dining experience, and flexible event spaces. The role manages sales activity and client relationships from prospecting through event follow-up, while coordinating with events, operations, and revenue management teams. Responsibilities may change as business needs evolve, and other tasks may be assigned.

Requirements

  • At least 2 years of hotel sales experience.
  • Strong written and verbal communication skills.
  • Organized, detail-oriented, and self-motivated, with the ability to work independently.
  • Demonstrated ability to negotiate, present, and close.
  • Experience with CRM, reservation, and revenue management systems.
  • Ability to manage multiple accounts while delivering excellent service.
  • Competitive drive and a collaborative, professional approach.
  • Legal authorization to work in the United States.

Responsibilities

  • Prospect for and win new group and event business across high-potential markets.
  • Develop and execute strategic sales plans to achieve revenue and room-night goals.
  • Grow existing accounts and build relationships that encourage repeat business.
  • Lead site inspections and present tailored, persuasive proposals.
  • Respond to complex, high-value inquiries with speed and precision.
  • Track market trends and competitor activity to identify opportunities and refine strategy.
  • Work closely with events, operations, and revenue management teams.
  • Maintain accurate client records, communications, and reports in CRM and sales systems.
  • Manage each event from booking through follow-up, including pre-event planning, onsite support, and post-event follow-up.
  • Ensure each event meets client expectations, brand standards, and the hotel’s capabilities.
  • Represent the hotel at industry events, sales meetings, and property meetings.
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