News Director Jobs

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Director of Digital News & Audience – New Jersey 101.5

Townsquare Media•Trenton, NJ
•Onsite

About The Position

Townsquare Media – New Jersey is hiring a Director of Digital News & Audience to lead the digital evolution of New Jersey 101.5 and serve as a digital content resource for other New Jersey brands. This is a full-time, in-office role in Trenton, working closely with local content teams. It combines digital content leadership with hands-on journalism, editing, publishing, production, packaging, and audience development. The Director will shape digital content strategy and the digital voice of local brands while working alongside journalists, on-air personalities, producers, and creators. The role covers web, social media, video, apps, newsletters, and emerging platforms, with an emphasis on strong storytelling, responsible journalism, audience growth, and data-informed editorial decisions. The Director will also explore new platforms, technologies, and AI-assisted tools while maintaining editorial standards and human judgment. Townsquare Media is a media, entertainment, and digital marketing solutions company serving small and mid-sized markets across the United States. It operates 354 radio stations and more than 400 local websites across 74 markets. The company provides broadcast and digital advertising, SEO, web design, and programmatic marketing solutions. The position requires a high school diploma. College coursework or a BA/BS degree is preferred. New Jersey knowledge is a major plus. The company describes a supportive, casual, high-energy work environment with opportunities for growth and upward mobility. Applicants must be eligible to work in the U.S. Townsquare Media maintains a drug-free workplace and is an equal employment opportunity employer.

Requirements

  • At least 5 years of experience in digital journalism, digital media, audience development, social/video content, online publishing, or a related content environment.
  • A proven track record of creating digital content that earns and grows an audience.
  • Exceptional writing, editing, story-framing, and headline-writing skills.
  • Strong editorial judgment and ability to make responsible decisions quickly, particularly during breaking or developing news.
  • Deep familiarity with Facebook, Instagram, and YouTube, including platform-specific formats, audience behavior, discovery, and best practices.
  • Strong understanding of social and short-form video storytelling, including hooks, pacing, captions, thumbnails, titles, and vertical video.
  • Hands-on experience creating, editing, publishing, and packaging digital content.
  • Experience using analytics and performance data to identify opportunities and make actionable content decisions.
  • Strong understanding of SEO, search and social discovery, newsletters, apps, push notifications, and digital audience development.
  • Experience collaborating with and coaching reporters, writers, personalities, producers, or other content creators.
  • Strong organizational, communication, and project-management skills, with the ability to thrive in a fast-moving environment.
  • Familiarity with CMS platforms, social publishing tools, analytics platforms, and digital/video production workflows.
  • High school diploma.
  • Eligibility to work in the U.S.

Nice To Haves

  • Knowledge of New Jersey communities, culture, issues, and personalities.
  • College coursework or a BA/BS degree.
  • Curiosity about emerging platforms, creator trends, changing audience behaviors, and new technologies.

Responsibilities

  • Lead digital news and content strategy for New Jersey 101.5, identifying, developing, and executing original and breaking-news coverage across platforms.
  • Create, edit, publish, and package content for websites, apps, social media, video, newsletters, and other digital channels.
  • Partner with journalists, on-air personalities, producers, and creators to turn ideas and existing content into platform-specific digital experiences.
  • Improve social and video storytelling through platform-native hooks, headlines, captions, thumbnails, pacing, formats, and creative approaches.
  • Coach and collaborate with content teams on digital storytelling, SEO, audience development, social strategy, and evolving best practices.
  • Use audience and content analytics to assess performance, identify opportunities, test ideas, and inform editorial decisions.
  • Expand content distribution through SEO, search and social discovery, newsletters, apps, push notifications, and other audience-growth channels.
  • Support day-to-day news priorities and coordination while balancing breaking news, daily production, and longer-term audience-growth initiatives.
  • Serve as a digital content resource across New Jersey brands, helping teams capitalize on strong stories and audience opportunities.
  • Explore new platforms, technologies, and AI-assisted content and workflow tools while maintaining strong editorial standards and human judgment.

Benefits

  • Competitive salary and bonus program.
  • 3 weeks of paid time off and 9 paid holidays.
  • Medical, dental, vision, and pet insurance.
  • 401(k) retirement plan.
  • Company-provided laptop.
  • Casual, high-energy work environment.
  • Opportunities for upward mobility within a growing media organization.
  • Company discounts.
  • Volunteer Time Off.

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Based on current job postings on Teal, the average News Director salary in the US is approximately $154,000 per year, with a typical range of $75,000 to $225,000.
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