DIRECTOR OF SALES - WLIO

FOX Carolina News•Lima, OH

About The Position

WLIO is seeking an experienced, motivated, and strategic Director of Sales to lead its sales department and drive revenue growth across broadcast, digital, and emerging media platforms. Reporting directly to the General Manager, this role contributes to the station’s business strategy, financial performance, and continued growth in the Lima market. The Director of Sales leads the station’s multi-platform sales operation, develops and executes sales strategies, grows existing accounts, identifies new business opportunities, and builds lasting relationships with advertisers, agencies, and community partners. The role also recruits and develops a high-performing sales team, manages departmental budgets and forecasts, and works with station leadership to deliver measurable results and meet business objectives.

Requirements

5+ years of media sales and management experience preferred, including experience as a Director of Sales, Local Sales Manager, or in a comparable leadership position.
Strong understanding of broadcast television, digital media, advertising trends, and the changing media landscape.
Demonstrated success developing sales strategies, growing revenue, generating new business, and achieving financial objectives.
Ability to recruit, hire, develop, motivate, and retain high-performing sales professionals.
Strong leadership skills, including emotional intelligence, conflict resolution, coaching, and team development.
Excellent written, verbal, presentation, negotiation, and interpersonal communication skills.
Strong strategic thinking, analytical, problem-solving, and decision-making abilities.
Ability to manage multiple priorities, meet deadlines, and adapt to changing business needs while maintaining a positive and professional presence.
Ability to build strong client relationships, influence business decisions, and develop long-term partnerships.
Strong financial acumen, including budgeting, revenue forecasting, expense management, and financial reporting.
Ability to collaborate with station leadership and other departments to achieve business objectives.
Familiarity with employment practices, personnel management, and applicable workplace compliance requirements.
Proficiency in Microsoft Office applications and business management systems, including CRM and enterprise reporting platforms.
Willingness and ability to become actively involved in the local community and represent WLIO as a business and community leader.
Valid driver’s license and an acceptable driving record consistent with company policy.

Nice To Haves

Bachelor’s degree in business, communications, marketing, or a related field; equivalent professional experience may be considered.

Responsibilities

Lead and manage WLIO’s multi-platform sales operation, including broadcast, digital, and emerging platforms.
Develop and execute strategic sales plans to meet or exceed local, national, new-business, digital, and other revenue goals.
Identify new business opportunities, expand existing accounts, and develop effective marketing solutions for clients.
Establish sales goals, budgets, forecasts, and performance expectations aligned with station strategy.
Recruit, hire, train, coach, motivate, and retain a high-performing sales team.
Monitor sales activity, revenue pacing, and individual performance, holding team members accountable for established goals.
Build and maintain relationships with advertisers, agencies, business owners, and community partners.
Integrate broadcast television, digital products, and emerging media into comprehensive advertising solutions.
Collaborate with the General Manager and department leaders to align sales initiatives with station priorities and growth opportunities.
Communicate revenue performance, opportunities, challenges, and business initiatives to the General Manager, sales team, and other departments.
Represent WLIO in the business community and participate in activities that strengthen the station’s visibility and relationships in the Lima market.
Maintain organized sales processes, manage inventory, forecast accurately, and execute sales policies and procedures.
Manage the sales department budget, monitor expenses, and provide financial reporting and revenue projections.
Ensure sales operations comply with company policies, FCC regulations, EEO requirements, SOX guidelines, and applicable laws and regulations.
Foster a positive, collaborative, accountable, innovative, and results-oriented sales culture.
Perform other duties as assigned by the General Manager.