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Associate Director, Regional Marketing Hematology - Southeast Region

Bristol Myers SquibbMalibu, SC
$166,350 - $201,571Remote

About The Position

The Associate Director, Hematology Regional Marketing (RMK) is a senior in-market position within the US Hematology/Cell Therapy commercial organization. This role focuses on commercial Thought Leader (TL) engagements to gain insights into regional opportunities, serve as a bridge between regional markets and headquarters, regionally support brand strategy, and assist with promotional Speaker training and development, the execution of peer-to-peer educational programs, and regional congress activity. The Regional Marketer (RMK) will liaise with other field-based professionals, within approved SOPs, including Field Medical, Sales (DBM & RBDs), and US Value, Access & Payment, as well as home office-based colleagues in Marketing, Sales, US Value, Access & Payment, and Medical as appropriate.

Requirements

  • Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical.
  • Minimum 5 years of experience in Hematology or specialty therapeutics.
  • Bachelors Degree required or higher.
  • Proven ability to manage large geographical territory.
  • Demonstrated ability to build productive stakeholder relationships and effectively meet their needs.
  • Ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals.
  • Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy.
  • Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job.
  • Effective verbal and written communication skills and organizational abilities.
  • Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy.
  • Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans.
  • Highly collaborative with the ability to manage multiple projects simultaneously.
  • Willingness to try innovative, novel compliant ways to deal with work problems and opportunities.
  • Willingness to travel extensively up to 70%, by air or car, is regularly required.
  • Willingness to work evenings and select weekends is required.

Nice To Haves

  • Marketing, Sales Management, and / or launch experience strongly preferred.
  • Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred.

Responsibilities

  • Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
  • Supporting the execution of approved Advisory Boards.
  • Assisting in the identification of Healthcare Professional (HCP) consultants based on the profile established by the approved Consultant Engagement Project Brief.
  • Facilitating, participating in, and attending advisory boards, where appropriate.
  • Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials.
  • Engaging with assigned TLs and soliciting feedback, as necessary.
  • Participating in and attending Congresses and other industry meetings.
  • Conducting 1:1 meetings with HCPs.
  • Attending meeting sessions at the congress.
  • Providing input and support in developing account plans for Sales.
  • Identifying and developing HCP Speakers to provide high-quality compliant promotional education.
  • Providing refresher and follow-up training to Speakers on approved Speaker materials.
  • Ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles.
  • Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities.
  • Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.
  • Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions.
  • Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity.

Benefits

  • Medical, pharmacy, dental, and vision care.
  • BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
  • 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
  • Flexible time off (unlimited, with manager approval).
  • 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees).
  • 160 hours annual paid vacation for new hires with manager approval (Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees).
  • 11 national holidays, and 3 optional holidays (Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees).
  • Unlimited paid sick time (based on eligibility).
  • Up to 2 paid volunteer days per year (based on eligibility).
  • Summer hours flexibility (based on eligibility).
  • Leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs.
  • Annual Global Shutdown between Christmas and New Years Day.

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