Coach Jobs

About The Position

Requirements

• Minimum of 3 years of experience in the beverage alcohol industry with a proven track record of meeting key metrics through an entrepreneurial mindset and innovative problem-solving.
• Demonstrated ability to build and maintain effective relationships with key stakeholders while fostering collaboration across channels, functions, and geographies to drive better results.
• Ensures clear and consistent communication with relevant parties, prioritizing Brown-Forman’s overall business objectives over individual territory or team goals, and fostering a culture of transparency within the team.
• Strong coaching and sales training skills, with a consistent presence in the market to engage with key accounts and customers.
• Proficient in commercial business operations software, including Google Suite, Microsoft Office, and other tools for budgeting and planning.
• Flexible and adaptable, with the ability to travel and work nights and weekends as required.
• Valid state driver’s license and is capable of lifting up to 60 pounds.

Nice To Haves

• Demonstrated knowledge of off/on-premise business and/or three-tier distribution system.

Responsibilities

• Develop rapport and personally call on targeted on-premise & off-premise accounts.
• Maintain and actively work the targeted account list.
• “Hand Sell” assigned a portfolio of brands to targeted gatekeepers (retailers, bar owners/managers, and bartenders).
• Conduct wait staff training and coordinate brand education seminars in target accounts to create advocacy for Brown-Forman brands.
• Secure Brown-Forman priority brand visibility, menus, and features in targeted accounts.
• Analyze data, including depletion reports, and convert insights into actions.
• Lead development and oversee execution for Emerging Brand platforms in On and Off Premise and serve as the local “thought leader” for Brown-Forman Emerging Brands initiatives in the Georgia market.
• Develop market plans for target accounts in collaboration with Emerging Brands Senior Regional Manager, State Manager, Operations Manager, and Field Marketing Managers.
• Work with distributor channel manager to set goals and track distributor sales teams.
• Monitor assigned Brown-Forman portfolio brand performance with the expectation of exceeding market segment trends.
• Review local market performance monthly and make recommendations on how to improve performance.
• Participate in ongoing planning meetings with internal and external stakeholders as required.
• Manage budget responsibilities to drive financial success.
• Serve as a field coach for agency partners with Emerging Brand Responsibility.
• Train distributor craft, off-premise, and on-premise teams on assigned Brown-Forman brands and their competitive set, and serve as Brown-Forman commercial team segment expert to coordinate training activities across the local Brown-Forman team.
• Conduct formal work-withs in the market with distributor sales teams a minimum of 5 days per month, in addition to independent market time.
• Complete ride-with contact reports, work with distributor Division Manager, and copy Regional Sales Manager and State Manager on continuous improvement.

Benefits

• Equitable pay structures for individual and company performance
• Premium employee experience
• Range of premium benefits that reflect our company values and meet the needs of our diverse workforce