Workshop Sales Representative - Dallas Metro Area

Bosch Group•Dallas, TX

17d•$85,000 - $100,000

About The Position

Bosch Mobility Aftermarket is seeking a Workshop Sales Representative for the Dallas Metro Area. The role represents Bosch as a local field contact for independent repair shops and targeted accounts, building customer relationships and supporting business growth. The representative explains Bosch’s parts, tools, equipment, diagnostics, training, programs, and service solutions; supports loyalty programs and parts sales; and coordinates field campaigns, events, demonstrations, and training opportunities. The position requires extensive travel within the assigned territory and may involve travel across the U.S. and/or Canada for training, product blitzes, team support, and other North American events.

Requirements

3–5 years of proven sales experience, preferably in the automotive aftermarket.
Technical understanding of diagnostic and workshop equipment.
Valid driver’s license.
Ability to travel extensively within the assigned territory, with additional travel across the U.S. and/or Canada as needed.
Strong field sales and relationship-building skills.
Strong written and verbal communication skills.
Ability to communicate Bosch value across parts, diagnostics, tools and equipment, training, programs, and service solutions.
Ability to work independently in the field, manage a territory, prioritize visits, and maintain consistent shop engagement.
Consultative approach, including identifying workshop needs, asking effective questions, and connecting customers to appropriate solutions or next steps.
Proficiency with digital tools, CRM and reporting systems, mobile applications, and data-entry processes.
Attention to detail and accountability for accurate reporting, customer data, and follow-up actions.
Ability to support product demonstrations, program explanations, training awareness, and distributor or workshop events professionally.
Adaptability, professionalism, and resilience in a fast-paced field environment.

Nice To Haves

Experience with workshop business models.
Automotive Service Excellence (ASE) certification or demonstrated knowledge of hands-on, job-related automotive service skills.
Bachelor’s degree in business, engineering, or a related field.
Fluency in local language(s), verbal and written.

Responsibilities

Conduct consistent in-person field visits with independent repair shops and targeted accounts to build relationships, identify needs, and support Bosch Mobility Aftermarket growth.
Represent Bosch as the local field contact for workshops, reinforcing brand value, program benefits, and available parts, tools, equipment, diagnostics, and service solutions.
Identify, qualify, and onboard new Workshop Partner prospects, and increase participation in the eXtra and Workshop Partner loyalty programs through benefit communication and ongoing account support.
Drive parts pull by educating workshops on Bosch product coverage, quality, availability, and distributor purchasing pathways.
Support field campaigns, sales blitzes, distributor events, training opportunities, product demonstrations, and other market-development initiatives.
Capture shop visit details, contact information, opportunities, feedback, and follow-up actions in Bosch systems and reporting tools.
Provide market intelligence on competitive activity, customer objections, product opportunities, and distributor or workshop feedback.
Partner with Bosch teams, distributors, agencies, and sales leadership to coordinate follow-up, resolve issues, and support territory objectives.
Maintain territory routines, including route planning, visit prioritization, timely reporting, and completion of follow-up tasks.