Area Sales Representative

First Cash•Jacksonville, FL

About The Position

American First Finance is seeking a motivated, results-driven sales professional to expand market presence and develop merchant partnerships in an assigned territory. The Area Sales Representative builds and manages a pipeline of prospective merchants, conducts regular in-person store visits, and works to meet monthly partner acquisition goals and sales targets. The position uses AFF’s CRM tools to track interactions, manage leads, and improve sales strategies. The role involves regular travel within the assigned territory and collaboration with Marketing, Training, and Sales Operations. Compensation is described as competitive, with uncapped earning potential.

Requirements

At least 1 year of proven success in B2B outside sales, consistently achieving measurable sales goals.
High motivation and a performance-driven approach, with a strong desire to exceed expectations.
Exceptional organizational skills, integrity, and professionalism.
Strong face-to-face selling experience and excellent negotiation and closing skills.
Ability to independently build and manage a sales pipeline.
Ability to collaborate with internal teams.
Valid driver’s license and car insurance for regular travel within the assigned territory.

Nice To Haves

Extensive experience in retail consumer finance, merchant services, or SaaS.
Bilingual applicants are encouraged to apply.

Responsibilities

Develop and grow merchant relationships through consistent engagement and strong customer satisfaction.
Build and manage a sales pipeline of quality prospects within the assigned territory.
Conduct in-person visits to 8–10 stores daily.
Secure 10 or more new merchant partners each month.
Meet or exceed sales targets and take accountability for performance and results.
Use AFF’s CRM tools to track interactions, manage leads, and optimize sales strategies.
Collaborate with internal Marketing, Training, and Sales Operations teams to drive business success.