Area Sales Representative

American First Finance•Jacksonville, FL

About The Position

American First Finance is seeking a motivated, results-driven sales professional to expand its market presence and cultivate merchant partnerships within an assigned territory. The representative builds relationships with merchants, develops a pipeline of prospects, and drives new partner acquisition and sales performance. The role involves regular in-person visits to retail stores and use of AFF’s CRM tools to manage leads and optimize sales strategies. Compensation includes uncapped earning potential. Extensive experience in retail consumer finance, merchant services, or SaaS is preferred; bilingual applicants are encouraged to apply.

Requirements

At least 1 year of proven success in B2B outside sales, consistently achieving measurable sales goals.
Motivation and a performance-driven approach, with a strong desire to exceed expectations.
Exceptional organizational skills, integrity, and professionalism.
Strong face-to-face selling experience, including excellent negotiation and closing skills.
Self-starter mindset and ability to independently build and manage a sales pipeline.
Ability to collaborate with internal teams.
Valid driver’s license and car insurance for regular travel within the assigned territory.

Nice To Haves

Extensive experience in retail consumer finance, merchant services, or SaaS.
Bilingual applicants are encouraged to apply.

Responsibilities

Develop and grow merchant relationships through consistent engagement and high levels of customer satisfaction.
Build and manage a strong sales pipeline of quality prospects within the assigned territory.
Visit 8–10 stores in person each day and secure 10 or more new merchant partners each month.
Meet or exceed sales targets and take accountability for performance and results.
Use AFF’s CRM tools to track interactions, manage leads, and optimize sales strategies.
Collaborate with Marketing, Training, and Sales Operations to drive business success.