workfront program manager
About The Position
The Workfront Program Manager leads the business strategy, operating model and roadmap for Adobe Workfront. The role translates offline processes into scalable digital workflows, drives adoption, and ensures reliable reporting and data quality. It is part of Integrated Marketing Operations (PMO) and partners with Starbucks Marketing and Brand teams, Workfront System Administrators, Marketing Technology, IT, and cross-functional business stakeholders to improve how work is planned, executed, and measured in Workfront. The position drives adoption across brand teams by simplifying the user experience, clarifying ways of working, supporting onboarding, and expanding the platform as business needs evolve. It designs sustainable workflow architecture, develops reporting for visibility into work status, milestones, capacity, and operational performance, and establishes data quality and governance standards. The manager owns and maintains the Workfront roadmap and communication strategy, leads recurring roadmap reviews, and drives taxonomy updates as organizational and process needs change.
Requirements
- 8+ years of program management or product management experience for an Adobe Workfront instance supporting marketing, marketing operations, or agency environments.
- Deep knowledge of Adobe Workfront functionality, including workflow configuration, reporting, data governance, and platform administration concepts.
- Ability to lead through ambiguity, manage competing priorities and deadlines, and deliver incremental value across concurrent initiatives and support needs in an agile environment.
- Demonstrated ability to lead onboarding, training, adoption, and change-management efforts for users with varied levels of technical proficiency.
- Customer-focused problem-solving skills and sound judgment in balancing urgent support needs with strategic platform improvements.
- Strong communication and facilitation skills, including the ability to translate complex workflows for stakeholders at all levels.
- Experience developing and managing a platform roadmap, facilitating prioritization decisions, and reporting progress to business and technology stakeholders.
- Demonstrated ability to assess complex business processes, design scalable workflow architecture, and lead continuous process improvement.
Nice To Haves
- Adobe Certified - Adobe Workfront Project Manager.
- Adobe Certified – Workfront Developer (Core).
Responsibilities
- Drive adoption of Workfront across brand teams by simplifying the user experience, clarifying expected ways of working, supporting onboarding, and expanding the platform to meet evolving business needs.
- Design scalable processes and workflow architecture for brand and marketing teams, translating offline processes into clear, sustainable Workfront workflows.
- Partner with Integrated Marketing Operations and functional leads to embed Workfront into day-to-day ways of working.
- Create reporting that provides teams and leaders visibility into work status, milestones, capacity, and operational performance.
- Establish and reinforce data quality and governance standards across workflows.
- Partner with system administrators to maintain clean, scalable configurations.
- Translate stakeholder needs into standardized, reusable reporting solutions.
- Own and maintain the Adobe Workfront roadmap, aligning it with business priorities and evolving operational needs.
- Lead recurring roadmap reviews with the core Workfront team and keep stakeholders and technology partners informed of priorities, decisions, dependencies, and progress.
- Drive taxonomy updates to reflect organizational and process changes.
- Own the Workfront communication strategy, including timely updates on roadmap priorities, platform changes, releases, and expected ways of working.
Benefits
- Medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits for partners and their families.
- Short-term and long-term disability.
- Paid parental leave.
- Family expansion reimbursement.
- Paid vacation from date of hire.
- Sick time accrued at 1 hour for every 25 hours worked.
- Eight paid holidays and two personal days per year.
- Eligible partners may participate in a 401(k) retirement plan with employer match.
- Discounted company stock program (S.I.P.) and Starbucks equity program (Bean Stock).
- Incentivized emergency savings and financial well-being tools.
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan.
- Student loan management resources and access to other educational opportunities.
- Backup care and DACA reimbursement.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
