Wholesale Sales Specialist
About The Position
The Wholesale Sales Specialist serves as a key partner and trusted resource to wholesale retailers, sales representatives, and internal cross-functional teams. The role combines relationship management, creative communication, sales support, and cross-functional problem-solving to provide an exceptional wholesale customer experience and drive brand growth. The ideal candidate is curious, resourceful, and takes ownership of projects from concept through execution in a fast-paced environment. The specialist communicates with wholesale partners, agency representatives, and internal stakeholders; develops wholesale communications and sales resources; supports account development, product launches, promotional initiatives, and sales programs; and collaborates with the Wholesale Sales Operations Manager on sales tools, training, and product education. The role also manages the B2B website and its content, maintains customer and account records, supports order management and product setup, and helps improve business systems and processes. Occasional travel for retailer visits, trade shows, and company events is required.
Requirements
- Bachelor's degree in business, Sales, Marketing, Communications, or a related field, or an equivalent combination of education and experience.
- At least 2 years of experience supporting sales, account management, marketing, customer success, or related business functions.
- Outstanding written, verbal, and interpersonal communication skills, including the ability to tailor messages to diverse audiences.
- Strong organizational and project management skills, with the ability to meet deadlines in a fast-paced environment.
- Customer-focused mindset, curiosity, resourcefulness, and critical-thinking and problem-solving abilities.
- Ability to navigate ambiguity, adapt to changing priorities, and establish credibility with internal and external partners.
- Proficiency in Microsoft Office and general business systems.
- Ability to sit, read, listen, speak, and move throughout the workday, with vision, hearing, and manual dexterity sufficient for the job.
- Ability to travel occasionally for retailer visits, trade shows, and company events.
Nice To Haves
- Experience in a customer-facing, relationship-driven environment.
- Project management experience.
- Familiarity with Microsoft Dynamics (D365), MarketTime, Mailchimp, or Adobe Creative Suite.
Responsibilities
- Serve as a primary point of contact and brand ambassador for wholesale partners, agency representatives, and internal stakeholders through proactive, professional, solutions-oriented communication.
- Develop and distribute wholesale email campaigns, product updates, launch materials, and sales support resources.
- Build internal and external relationships to support timely responses, effective collaboration, and positive business outcomes.
- Partner with field sales representatives to support account development, product launches, promotional initiatives, and key sales programs.
- Collaborate with the Wholesale Sales Operations Manager to develop sales tools, training resources, and product education materials.
- Support trade shows, retailer meetings, special events, and product presentations as needed.
- Manage and merchandise the B2B website for wholesale partners.
- Maintain accurate and accessible product information, marketing assets, training materials, and brand resources.
- Investigate issues and collaborate with Sales, Marketing, Customer Service, Product Development, and Operations to remove obstacles and develop solutions.
- Identify opportunities to simplify processes, improve communication, and enhance channel effectiveness.
- Maintain customer records and account information, including onboarding, updates, and ongoing maintenance.
- Support order management, pricing updates, product setup, and distribution of product samples and sales materials.
- Periodically test software systems and business processes to support continuous improvement.
Benefits
- Medical plan options, including HDHP/HSA and PPO plans.
- Dental insurance.
- Vision insurance.
- Flexible spending accounts.
- Employer-provided life insurance equal to twice the employee's salary.
- Accidental death and disability insurance.
- Voluntary life insurance for the employee, spouse, and children.
- Short-term disability.
- Long-term disability.
- 401(k) with company match and immediate vesting, subject to age and service requirements.
- Up to 3 weeks of paid time off in the first year, with the opportunity to earn more.
- 9 paid holidays per year.
- Paid bereavement leave.
- Voluntary time off to serve the community.
- Access to financial, physical, and mental wellness experts.
- Employee Assistance Program with work-life support and unlimited no-cost telephone counseling.
- Leadership development, skill development, and career advancement opportunities.
- Employee discount on Vera Bradley products.
- Bonus opportunity.
- Identity protection.
- Legal services.
- Pet insurance.
- Cell phone discount.
- Employee referral bonus.
- Annual birthday gift.
- DailyPay.
- Corporate fitness facility.
- Individual policies through Aflac.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
