Website Conversion Manager

Sonar•Austin, TX

1d•Onsite

About The Position

Sonar is hiring a hands-on Website Conversion Manager to own the website’s conversion rate optimization (CRO) and testing program end to end. The role covers hypothesis development, test design and configuration, quality assurance, launch monitoring, analysis, and rollout, as well as web analytics and the organic and content signals that inform optimization. The manager will work directly with the VP, Digital & Web, partnering with the SEO Strategist, Lead Web Producer, engineering, Corporate Marketing, and the Social Media team. They will run experiments themselves when needed and brief and manage external optimization and testing agencies rather than building or managing an internal team. The position also owns web analytics using GA4 and Mixpanel, marketing conversion signals, tracking, attribution, and performance across forms and calls to action. It coordinates SEO with conversion initiatives, drives organic programs such as PR and earned media, backlinks, infographics, and influencer activity, and coordinates short-form organic content. The manager reports experiment results and conversion performance and explains prioritization and roadmap tradeoffs to the VP, Digital & Web and other stakeholders. Sonar describes its office culture as centered on three in-office anchor days—Mondays, Tuesdays, and Thursdays—and says candidates should be based in the posted location, with relocation support available for the right person.

Requirements

At least 4 years of experience in conversion rate optimization, growth marketing, or web optimization; B2B SaaS experience is preferred.
Hands-on experience owning A/B and multivariate tests end to end, including hypothesis development, test build, QA, launch monitoring, statistical analysis, and rollout.
Ability to operate without a dedicated testing team or engineering support on standby, including running and troubleshooting experiments directly when needed.
Experience building a sequenced test-and-learn roadmap and explaining prioritization to leadership.
Fluency in GA4 and Mixpanel and ability to turn data into a prioritized testing roadmap.
Working SEO experience in technical SEO, on-page optimization, or content SEO.
Experience briefing and managing external agencies or vendors and holding contracted partners accountable for output and deadlines.
Ability to partner with Engineering to scope and prioritize technical implementation of tests and fixes.
Clear communication skills, including translating test results and data into decisions for cross-functional stakeholders.

Nice To Haves

Experience with CMS platforms.
Experience with tag management.
Experience with conversational marketing platforms such as Qualified.
Experience with B2B or developer-audience websites.
Experience at a B2B SaaS company.

Responsibilities

Own conversion rate optimization across landing pages, calls to action, form flows, and on-site conversational engagement, including Qualified.
Run the CRO and testing program end to end: develop hypotheses, design and configure A/B and multivariate tests, perform pre-launch QA, monitor tests, and analyze results.
Partner with the Lead Web Producer on production support and with Engineering on technical implementation.
Build a sequenced test-and-learn roadmap so experiments build on previous results rather than running in isolation.
Own web analytics using GA4 and Mixpanel, including tracking, attribution, and form and CTA performance; use the data to prioritize optimization work.
Coordinate with the SEO Strategist to align conversion work with technical SEO and search performance.
Brief, direct, and review external optimization and testing agencies, holding contracted partners accountable for scope, quality, and deadlines.
Drive organic initiatives, including PR, earned media, backlinks, infographics, and influencer organic, in partnership with Corporate Marketing.
Coordinate short-form organic content, such as social posts and short video, with the Social Media team.
Report experiment results and conversion performance and communicate test prioritization and roadmap tradeoffs to the VP, Digital & Web and cross-functional stakeholders.