Head of Website & Conversion

Pennylane SAS

1d • Hybrid

About The Position

Pennylane is seeking a Head of Website & Conversion to lead the website as a key acquisition and conversion channel. The website receives more than 450,000 monthly visits and brings together conversion, product management, engineering, and tracking. Reporting to the Head of Growth, this role will lead a multidisciplinary squad and scale website performance, quality, and business impact.

The role works closely with Growth, Product, Engineering, Sales, Demand Gen, Data, Brand, and Automation teams. It combines team leadership, conversion optimization, experimentation, strategic project delivery, and stewardship of technical and data foundations. The position is permanent and can be based in Paris on a hybrid basis or fully remote anywhere in France.

Requirements

• 7–10 years of experience in Growth, Conversion, or Product, including people management.
• Strong expertise in CRO and/or product management for a high-traffic website.
• Proven track record of delivering measurable conversion improvements.
• Experience managing and developing multidisciplinary teams.
• Deep understanding of experimentation and A/B testing methodologies.
• Ability to collaborate with Engineering on performance, tracking, and security; coding is not required.
• Experience leading complex projects involving multiple business and technical stakeholders.
• Strong leadership, communication, and prioritization skills.
• Hands-on experience using AI to enhance personal and team operations.
• Fluent English.

Nice To Haves

• Experience in B2B SaaS, marketplaces, self-sign-up models, or fast-growing e-commerce.
• Knowledge of tracking and analytics.

Responsibilities

• Lead and grow the Website squad by setting roles, objectives, and rituals; managing and developing multidisciplinary profiles; fostering autonomy and seniority; integrating AI into daily work; and recruiting additional talent as needed.
• Define and prioritize initiatives to improve demo bookings and self-sign-ups, unblock and guide projects, monitor conversion KPIs, and share results and learnings with Growth, Sales, and Product teams.
• Scale the A/B testing program by structuring hypothesis identification, prioritization, design, and analysis; ensuring statistical rigor and clear decisions; and making experimentation a consistent driver of website performance.
• Lead strategic projects including brand redesigns, commercial messaging updates, self-sign-up journeys for new product launches, and website preparation for international expansion.
• Coordinate stakeholders, manage dependencies, and handle competing priorities across strategic projects.
• Partner with Engineering to protect website performance, reliability, and security.
• Own the tracking plan and conversion data quality, and align Growth and Data teams on trusted metrics and reporting.

Benefits

• Opportunity to own a strategic website attracting over 450,000 visits per month and have direct, measurable impact on demo bookings, self-sign-ups, and company growth.
• Opportunity to structure and grow a multidisciplinary Website squad.
• High-visibility projects across brand, product, and international expansion.
• Close collaboration with Growth, Product, Engineering, Sales, Data, and Brand teams.
• Challenging and supportive environment focused on ownership, execution, and learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed