Website Producer

Upstart

1d•$109,000 - $160,000•Remote

About The Position

Upstart’s Brand & Creative team shapes how people discover, understand, and experience the company. The web team brings together design, SEO, content, and production to create useful, engaging experiences that support brand and business goals. The Website Producer manages web requests across products and stakeholders, translates priorities into production plans, and builds and publishes pages in WordPress and Instapage. The role partners with the Lead Web Designer, SEO / Web Lead, channel owners, Analytics, and Engineering to keep work moving and balance business impact with team capacity. It also coordinates and executes a quarterly landing page testing roadmap, develops hypotheses, launches experiments, and shares insights that improve web performance. The position is remote. The team operates in West Coast time zones. Upstart is digital-first, with most work accomplished remotely, and employees are encouraged to attend team onsites; their cadence varies, with most teams meeting once or twice per quarter for two to four consecutive days. The anticipated U.S. remote base salary range is $109,000–$160,000, depending on location, skills, experience, and education or training. Compensation may also include target bonuses and equity. Full-time employees receive benefits supporting health, financial well-being, family, and personal growth.

Requirements

At least 5 years of experience in web production, website management, or marketing web operations.
Hands-on experience building, updating, and publishing pages in WordPress, Instapage, or comparable CMS and self-serve landing page platforms.
Experience managing web projects from request intake through launch, including production schedules, cross-functional dependencies, and approvals.
Hands-on experience configuring and launching website or landing page A/B tests.
Experience using web analytics or experimentation tools to analyze page performance or test results and produce reports.

Nice To Haves

Ability to navigate competing stakeholder needs, explain tradeoffs, and diplomatically negotiate scope and timing.
Knowledge of conversion optimization and experience translating audience insights, channel goals, or performance data into testable hypotheses.
Working knowledge of responsive design, accessibility, SEO fundamentals, and web QA.
Familiarity with Figma, basic HTML/CSS, and headless CMS workflows.
Experience improving publishing processes, documenting workflows, and managing platform access and governance.

Responsibilities

Manage web intake and prioritization by clarifying goals and requirements across products and stakeholders, assessing impact and effort with Design, the SEO / Web Lead, and Engineering, and negotiating priorities, timelines, and tradeoffs.
Build quarterly web production roadmaps, translate priorities into actionable plans, coordinate dependencies and approvals, and communicate progress, risks, and changes to stakeholders.
Administer WordPress and Instapage; maintain documentation, naming conventions, and access permissions; triage issues, escalate bugs, surface feature requests to Engineering, and validate fixes.
Create and maintain pages using approved designs and reusable components; work with Design and Engineering to maintain page templates and perform cross-browser and cross-device QA before and after publishing.
Coordinate landing page testing with channel owners: develop and prioritize hypotheses, align success metrics with Analytics, build in-platform variants, launch tests, monitor performance, and recommend improvements based on results.
Analyze test results with relevant partners, communicate findings and recommended next steps, publish winning experiences, and record learnings to inform future tests across products and channels.

Benefits

Target bonuses and equity compensation.
Medical, dental, and vision coverage, plus wellness resources.
401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually.
Employee Stock Purchase Plan with discounted stock purchase options for eligible U.S. employees.
Health Savings Account contributions for eligible U.S. plans.
Life insurance and disability coverage.
Paid time off, sick leave, and company holidays in line with local requirements.
Paid family and parental leave.
Family-centered benefits supporting fertility, parenthood, and caregiving.
Employee Assistance Program with mental health support and life-centered resources.
Financial wellness resources, including financial planning tools and a financial concierge service for U.S. employees.
Annual wellness allowance supporting physical and emotional well-being and personal development.
Annual productivity allowance for relevant work tools and resources.
Team events, all-company updates, and employee resource groups.
Catered lunches and stocked micro-kitchens at offices in the Bay Area, Austin, Columbus, and New York City.