Web Orchestrator Marketing Manager

Vertiv Group • Westerville, OH

1d

About The Position

The Web Orchestrator Marketing Manager manages and continuously improves the AI agent ecosystem behind vertiv.com. The role ensures agents work together, deliver measurable results, and improve over time. It focuses on orchestrating existing AI models rather than building models or writing code. The position supports the website content strategy owned by the Brand Creative Studio team and helps agents advance that strategy. It involves understanding how data flows into agents without managing integrations, understanding modern web architecture, and contributing to business cases; budget decisions are made by leadership.

Requirements

• 2 to 4 years of hands-on experience working with agentic AI systems in a web or digital marketing environment.
• Strong understanding of agent orchestration, lifecycle management, permissions, governance, and multi-agent coordination.
• Solid digital marketing background, including SEO, GEO (Generative Engine Optimization), content personalization, A/B testing, and conversion optimization.
• Understand how data flows into agents, without managing integrations.
• Understand modern web architecture.
• Ability to communicate clearly across marketing, IT, product, and regional teams.
• Comfort with ambiguity and a role that will continue to evolve.

Nice To Haves

• Experience with enterprise digital experience platforms or content management systems.
• Understanding of structured data, schema markup, and how AI systems interpret web content.
• Experience with agent-to-agent (A2A) protocols.
• Familiarity with product information management, enterprise search, or digital asset management systems.
• Background in B2B digital experiences, especially in technology or industrial sectors.
• Experience with AI-powered personalization and recommendation engines.
• Understanding of E-E-A-T principles.

Responsibilities

• Manage AI agents across content, optimization, and digital strategy, ensuring they perform as expected and improve over time.
• Define agent permissions, scope, governance rules, and interactions as the owner of the orchestration layer.
• Monitor agent performance and output quality, and decide when to adjust, scale, or retire agents.
• Ensure internal and third-party agents work together without conflict.
• Collaborate with content, SEO, product marketing, and regional teams to ensure AI supports their work.
• Manage how external AI agents connect and interact with the digital platform through standard protocols.
• Track and report agent contributions to discoverability, engagement, and operational efficiency.
• Ensure agents support the website content strategy owned by the Brand Creative Studio team.
• Contribute to business cases for the work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed