Web Orchestrator Marketing Manager

Vertiv•Westerville, OH

About The Position

Vertiv is seeking a Web Orchestrator Marketing Manager to manage and continuously improve the AI agent ecosystem behind vertiv.com. The role focuses on coordinating existing AI models and agents—not building AI models or spending the day writing code—and ensuring agents work together, deliver measurable results, and improve over time. The manager owns the orchestration layer, including agent scope, permissions, governance, lifecycle, and coordination, while supporting the website content strategy owned by the Brand Creative Studio team. The role requires understanding how data flows into agents and modern web architecture, but does not own integrations or budget decisions. The successful candidate will work across marketing, IT, product, and regional teams, communicate clearly with both business and technical audiences, and adapt as the role evolves. The candidate is expected to embrace Vertiv’s Core Principles and Behaviors and help execute its Strategic Priorities.

Requirements

2 to 4 years of hands-on experience working with agentic AI systems in a web or digital marketing environment.
Strong understanding of agent orchestration, lifecycle management, permissions, governance, and multi-agent coordination.
Solid digital marketing background, including SEO, GEO (Generative Engine Optimization), content personalization, A/B testing, and conversion optimization.
Understanding of modern web architecture.
Ability to work across marketing, IT, product, and regional teams with clear communication.
Curiosity about how AI agents actually behave and ability to identify underperforming agents.
Ability to explain complex problems plainly to marketing leadership and discuss technical topics with engineers.
Strong organizational skills and honesty about what is and is not working.

Nice To Haves

Experience with enterprise digital experience platforms or content management systems.
Understanding of structured data, schema markup, and how AI systems interpret web content.
Comfort with ambiguity and a role that will continue to evolve.
Experience with agent-to-agent (A2A) protocols.
Familiarity with product information management, enterprise search, or digital asset management systems.
Background in B2B digital experiences, especially in technology or industrial sectors.
Experience with AI-powered personalization and recommendation engines.
Understanding of E-E-A-T principles.

Responsibilities

Manage AI agents across content, optimization, and digital strategy, ensuring they perform as expected and improve over time.
Own the orchestration layer by defining agent permissions, scope, governance rules, and interactions between agents.
Monitor agent performance and output quality, and decide when to adjust, scale, or retire agents.
Ensure internal and third-party agents work together without conflict.
Collaborate with content, SEO, product marketing, and regional teams to ensure AI supports their work.
Manage how external AI agents connect and interact with the digital platform through standard protocols.
Track and report how agents contribute to measurable outcomes, including discoverability, engagement, and operational efficiency.
Ensure agents support the website content strategy owned by the Brand Creative Studio team.
Understand how data flows into agents without managing the integrations.
Contribute to business cases; budget decisions are made by leadership.