Web Marketing Services Representative

BELFOR Franchise Group•Ann Arbor, MI

About The Position

The Web Marketing Services Representative supports new and existing BELFOR Franchise Group franchisees with local digital marketing to improve their online presence, attract customers, and grow their businesses. The role combines hands-on website support, search engine optimization, Google and Facebook advertising, performance reporting, and customer service. The representative works closely with franchisees, brand and marketing teams, department management, and third-party providers to plan and improve digital marketing efforts. The representative maintains client relationships through regular communication, advises franchise owners on improving their digital presence, manages paid advertising budgets and campaigns, and prepares monthly reports on SEO and PPC performance. The role also includes website audits and updates, landing-page creation, copy editing, social media support, and maintaining client activity records and marketing checklists.

Requirements

At least 2 years of digital marketing experience.
Knowledge of SEO and digital marketing concepts.
Experience with WordPress editing and optimization.
Experience in data reporting and presentation.
Familiarity with Facebook Business Ads.
Organization and administrative experience in office environments.
Proficiency with Microsoft Excel and other office software.
Experience in customer service and resolving complicated issues.
Self-motivated and comfortable with video-call meetings.
Customer-service orientation and strong communication skills.
Strong interpersonal skills and ability to build relationships at every level.
Excellent computer and organizational skills.
Comfortable working in a fast-paced environment.
Detail-oriented and able to meet deadlines.
Able to manage multiple projects and clients at once.
Fast learner with the ability to acquire new skills quickly.

Nice To Haves

Bachelor’s degree preferred.
Google Ads and Analytics certifications preferred.
HTML experience is a plus.

Responsibilities

Speak with clients at least monthly to report on performance, identify business and local marketing needs, and help generate leads and sales.
Work with brand and marketing teams to report on franchisee performance, discuss challenges and opportunities, and align priorities.
Oversee Google Business Profile and Facebook Business Pages.
Launch and optimize paid advertising campaigns through Google and Facebook.
Perform regular website audits and implement SEO tactics to improve traffic and organic rankings.
Edit WordPress sites and create landing pages.
Write and edit concise copy.
Manage client budgets for monthly PPC advertising spend.
Prepare and present monthly KPI reports analyzing each client’s SEO and PPC ad performance.
Advise clients on and implement requested changes to websites and campaigns.
Coach franchise owners on ways to improve their digital presence.
Work with third-party digital marketing partners and tools.
Build strong personal relationships with clients and educate them about the support they receive.
Meet regularly with the department manager to address client needs and provide campaign overviews.
Meet monthly with the department manager, brand team, and marketing team to determine how best to support the network, including joining calls with Business Coaches and franchisees when needed.
Develop SEO knowledge and skills through suggested training, including videos, articles, and live coaching.
Work with outside service providers to assess their performance and support, and suggest changes or improvements as appropriate.
Complete regular client work reports and checklists as specified by the department manager.
Handle and resolve customer service calls from prospective clients.
Maintain daily activity records and complete request logs and reports, including client contact records, SEO and directory checklists, social media optimization checklists, monthly content production reports, and dashboard reports.
Apply best practices for SEO platforms.
Communicate proactively with clients to help them get the most from online marketing efforts.
Address common questions and issues involving supported websites, systems, and online marketing.
Collaborate with clients to create unique content for monthly blog posts.
Create and distribute social media content as needed.