Web Growth & SEO Manager

FourKites•Chicago, IL

About The Position

The Web Growth & SEO Manager owns how prospects find and move through the FourKites website, from search and AI answers through conversion. The role combines experimentation, SEO, GEO, and AEO into a unified growth roadmap, with responsibility for strategy, content, insight, and measurable growth. The manager partners with the Web Developer on technical implementation and with the Web Platform Lead on builds, quality assurance, tooling, and tracking. The role owns website strategy and performance across brand, product, solution, and resource pages; leads an A/B testing program; and develops SEO, GEO, and AEO strategies connected to pipeline-driving topics. It includes optimizing page content, improving brand visibility in AI-generated answers, structuring content for extraction and citation, and guiding implementation of technical SEO requirements. The manager also owns analytics and reporting across traffic, rankings, AI visibility, conversion, and pipeline contribution. They collaborate with content, product marketing, demand generation, sales, developers, writers, and executives to improve campaigns, landing pages, and content. FourKites describes its culture as collaborative, inclusive, and supportive of learning, wellness, and employee well-being.

Requirements

At least 5 years of experience in web strategy and optimization.
Demonstrated results from structured experimentation and organic search programs.
Solid technical SEO knowledge, including crawlability, indexation, structured data, JavaScript rendering, and site architecture.
Experience with Google Search Console, a major SEO platform, and a testing platform such as VWO or Optimizely.
Strong analytics skills in GA4 and tag management.
A strong point of view on GEO and AEO, with hands-on results.
Working knowledge of HTML and CSS sufficient to specify requirements and review work.
Experience using LLMs and AI tools in analysis and workflow automation.
Clear writing and presentation skills, with the ability to influence developers, writers, and executives.

Nice To Haves

B2B Enterprise SaaS experience preferred.
Experience with personalization or account-based web experiences.
Experience with user research or UX testing.
Webflow experience.

Responsibilities

Own website strategy, roadmap, and performance across brand, product, solution, and resource pages.
Align website priorities with demand generation, product marketing, content, and sales stakeholders.
Own the A/B testing program, including research, hypotheses, prioritization, test design, analysis, and reporting.
Maintain a testing backlog and a library of learnings to inform design and messaging.
Partner with the Web Platform Lead on new builds, quality assurance, and tooling.
Own the SEO, GEO, and AEO strategy and roadmap, tied to topics that matter to pipeline.
Define keyword, topic, and entity strategy for product, solution, industry, and thought-leadership content.
Optimize on-page SEO, including metadata, headings, internal linking, content structure, and refreshes of underperforming pages.
Track and improve brand presence in AI-generated answers and Google AI features.
Structure content for extraction and citation through clear answers, FAQs, entity coverage, authoritative sourcing, and schema.
Run technical SEO audits and write implementation requirements for the Web Platform Lead.
Support off-page efforts that influence search and AI visibility, such as digital PR and third-party presence.
Own dashboards and reporting in GA4, Search Console, and SEO platforms.
Report on traffic, rankings, AI visibility, conversion, and pipeline contribution.
Define tracking requirements and work with the Web Platform Lead to implement and validate them.
Review content briefs and drafts for search intent and topical completeness.
Partner with content, product marketing, and demand generation on campaigns and landing pages.
Assist with SEO content creation.