Senior Manager, Organic & Web Growth

Arize AI•San Francisco, CA

About The Position

Arize AI is seeking a technically strong SEO/AEO and web growth professional to increase the company’s visibility and trust across search engines, AI assistants, technical communities, and third-party resources. The role owns the technical and analytical work behind organic growth, including visibility in Google, ChatGPT, Perplexity, Gemini, and other discovery experiences. It also focuses on website performance, conversion optimization, and measurement. This is a hands-on role with significant ownership. The position partners with Content, Product Marketing, Marketing Engineering, web developers, and external technical resources to turn organic growth opportunities into measurable results. Success includes improving technical search health, increasing nonbrand visibility and qualified organic acquisition, building repeatable measurement of AI-answer visibility, improving website conversion, and connecting organic performance to signups, demo requests, and pipeline outcomes.

Requirements

At least 6 years of hands-on SEO and organic growth experience; B2B SaaS, developer tooling, infrastructure, or another technical market is preferred.
Deep technical SEO expertise, including indexing, crawling, rendering, redirects, canonical tags, structured data, and site architecture.
Demonstrated experience improving organic visibility and qualified traffic in competitive search categories.
Practical experience investigating or optimizing visibility in AI search and answer engines.
Strong understanding of website development fundamentals, including HTML, CSS, JavaScript, rendering, and web performance.
Ability to work directly with developers, diagnose technical problems, and write detailed implementation requirements.
Experience with Google Search Console, GA4, Ahrefs, Semrush, or comparable platforms.
Understanding of conversion optimization, experimentation, and website analytics.
Experience developing backlink acquisition or digital PR strategies focused on relevant, high-quality referring domains.
Strong analytical skills and ability to prioritize based on business impact.
Comfort operating independently and personally performing technical work rather than relying exclusively on agencies.

Nice To Haves

Experience with developer tools, AI infrastructure, observability, or open-source products.
Familiarity with LLMs, AI agents, and AI engineering workflows.
Working knowledge of SQL or Python for search and website performance analysis.
Experience with web analytics instrumentation, tag management, and experimentation tools.
Experience working with modern web frameworks, static site generators, and technical documentation sites.
Experience improving both enterprise demo conversion and self-serve signup journeys.
Experience managing technical SEO through a website migration or major information architecture change.

Responsibilities

Develop and execute Arize’s technical SEO roadmap.
Audit and improve crawlability, indexability, rendering, canonicalization, redirects, site architecture, internal linking, structured data, page performance, and technical search foundations.
Diagnose and resolve technical SEO issues, including issues related to website migrations and content restructuring.
Partner with web developers to implement improvements, validate releases, prevent regressions, and monitor site health.
Establish a measurable framework for visibility across AI discovery platforms, analyze recommendations and citations relative to competitors, and develop strategies to increase Arize’s presence in AI-generated answers.
Identify content, sources, technical issues, and authority signals that contribute to competitive AI-search visibility gaps; test emerging approaches and assess their measurable impact.
Partner with Content, Product Marketing, DevRel, and ecosystem partners to improve authoritative third-party coverage and citations.
Conduct competitive search and content-gap analyses and prioritize high-value nonbrand search opportunities based on audience intent and commercial potential.
Develop briefs and optimization recommendations for Content and Product Marketing.
Build an off-page authority strategy focused on relevant backlinks, technical publications, industry resources, and earned mentions; pursue relevant links from existing unlinked mentions, partnerships, and community contributions.
Improve existing content through technical optimization, internal linking, consolidation, and targeted refreshes.
Partner with Marketing Engineering and web development resources to improve website functionality, performance, and conversion.
Identify technical and UX friction across key visitor journeys and prioritize a website experimentation roadmap focused on qualified traffic, demo requests, and self-serve signups.
Implement or coordinate landing page tests, conversion improvements, and performance enhancements.
Ensure analytics and event tracking measure organic acquisition and conversion; build scalable processes for website updates, testing, and performance monitoring.
Own reporting for organic visibility, search performance, AI citations, qualified acquisition, and website conversion.
Use Google Search Console, GA4, crawling tools, SEO platforms, and other analytics systems to identify opportunities.
Establish competitive benchmarks and reporting across traditional and AI search; connect organic performance with signup, demo, and pipeline outcomes in partnership with Growth and Marketing Operations.
Manage and evaluate specialist agencies and contractors, emphasizing measurable execution and technical quality.