Organic Growth Lead

Abode Money•Austin, TX

6d•$140,000 - $175,000•Onsite

About The Position

Abode Money is hiring an Organic Growth Lead to own the company’s organic presence across website content, short-form video, social media, creators, and repurposing public relations into owned content. The role begins with a complete revamp of the organic social strategy and building a research hub using proprietary county data. There may be a path to Head of Brand after six months, with broader responsibility for differentiating Abode Money and building a memorable brand. The position is based in Austin, or requires relocation to Austin, and is in person five days a week. Abode Money describes its culture as ownership-oriented, fast-moving, data-driven, intellectually curious, and willing to work long hours. Compensation is $140,000–$175,000 base plus equity.

Requirements

Be based in Austin or willing to relocate; work in person five days a week.
Have hands-on experience building a consumer brand’s social presence, ideally in fintech, insurance, or homeownership.
Be able to show content personally created and its results.
Have written pages that rank based on a keyword brief.
Understand what works for homeowners on TikTok, Instagram, and YouTube.
Care about brand and have strong opinions about what makes a brand stand out.

Nice To Haves

Experience in fintech, insurance, or homeownership.

Responsibilities

Revamp the organic social strategy end to end and publish short-form video daily on TikTok, Instagram, and YouTube.
Write website guides, state and county pages, and data reports, improving the site continuously.
Build a research hub using county data and develop research that ranks, earns citations, and attracts coverage.
Turn public relations coverage or breaking news hooks into finished content assets on the same day.
Manage creator and user-generated-content partnerships, mailer creative, and community replies.