Organic Growth Manager

Unison • Omaha, NE

3d • Hybrid

About The Position

Unison is hiring a senior individual contributor to lead organic growth and help homeowners discover the company through search, AI answer engines, its website, blog, and organic social. The role owns strategy as well as hands-on execution across technical SEO, structured content, content planning, conversion testing, and reporting. It directly supports lead generation for Unison’s Equity Sharing Agreement product and focuses on visibility in AI-generated answers as well as traditional search rankings.

This is a hybrid position requiring three full days (Tuesday through Thursday) in Unison’s Omaha, Nebraska office. The role collaborates with web and engineering partners, paid media, communications, affiliate, CRM, analytics, sales, legal and compliance, and external contractors. The employee reports organic performance and presents monthly marketing updates to the Omaha sales team.

Requirements

• At least 4 years of experience in SEO or organic growth, with a track record of increasing organic traffic and conversions.
• Hands-on technical SEO skills, including schema, crawling, and indexation, with working knowledge of HTML and CSS.
• Working knowledge of answer engine optimization (AEO) and how large language models find and cite content.
• Strong writing and editing skills, including the ability to brief content and work within compliance guardrails.
• Proficiency with GA4, Google Search Console, Semrush or Ahrefs, and Looker Studio.
• Experience with A/B testing and using AI tools with sound human review.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.

Nice To Haves

• Experience in mortgage, lending, financial services, fintech, or another regulated industry is strongly preferred.
• Webflow experience is a plus.

Responsibilities

• Own organic search strategy for unison.com, from keyword and topic research through rankings, traffic, and conversion.
• Build Unison’s presence in AI answer engines using structured content, schema, entity optimization, and citation strategy; track appearances in AI-generated answers.
• Lead technical SEO with web and engineering partners, including site architecture, internal linking, indexation, page speed, and review of metadata and schema before Webflow pages publish.
• Build off-site authority through link acquisition and SEO review of articles placed by PR partners.
• Own the blog and resource center calendar, including home equity education, product explainers, and competitor comparisons; brief and edit writers for search intent and compliance.
• Refresh, consolidate, or redirect declining and overlapping content.
• Partner with paid media on landing pages and run A/B and conversion tests to turn organic visitors into leads.
• Distribute web and blog content through organic social with communications, using consistent tagging to distinguish organic from paid performance.
• Report on organic KPIs, including traffic, rankings, AI citations, leads, and application submissions, using GA4, Google Search Console, Semrush, and Looker Studio.
• Work with affiliate, CRM, and analytics teams to resolve cross-channel attribution questions.
• Present monthly marketing updates to the Omaha sales team and serve as an on-site marketing point of contact.
• Route all content through legal and compliance review and manage SEO and content contractors to meet deliverables.

Benefits

• Competitive salaries.
• 100% paid medical and dental benefits.
• Generous PTO policy.
• Paid parental leave program.
• Locations in downtown San Francisco and Omaha.
• Opportunity to be part of a well-funded market leader with significant momentum.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior