Organic Growth Lead

Melotech

1d•Remote

About The Position

Melotech is seeking a hands-on Organic Growth Lead to own organic reach end to end as the company scales. The role focuses on finding creators and communities, developing repeatable content playbooks, spotting trends, and running frequent experiments across TikTok, Instagram Reels, YouTube Shorts, and new channels. Success is measured by the reach generated relative to time and spending. The Organic Growth Lead works directly with the founders, Growth Manager, product team, and data team. They build and manage creator networks, seed products into relevant formats and communities, test content ideas, scale organic winners with paid support, and use learnings from paid campaigns to improve organic work. The role also involves measuring reach, engagement, and cost per view, and developing trackers, scripts, and automations using platform data and AI tools. This is a remote role with regular global offsites. The company offers competitive salaries and equity. Hiring is rolling, with an earliest start date of ASAP; the interview process can progress from initial interview to offer within a week, depending on candidate availability.

Requirements

Demonstrated hands-on experience creating viral results more than once for a brand, app, or personal channels, with the ability to explain why the work succeeded and what it cost.
Experience running creator or user-generated-content programs involving many creators at once.
Experience negotiating creator rates and writing briefs that help content feel native to platforms.
Knowledge of how TikTok, Instagram Reels, and YouTube Shorts distribute content, including hooks and signs that a format is losing momentum.
Ability to generate creative ideas and test them with small budgets, defined stop rules, and measurable results.
Experience tracking reach, engagement, and cost per view in owned data rather than relying on screenshots.
Strong spreadsheet skills; the ability to use SQL or Python is described as desirable.
Ability to automate routine work using AI tools.
Ability to thrive in a fast-paced, performance-oriented environment.

Nice To Haves

A strong interest in organic growth, creator marketing, and social; hands-on experience from a startup, brand, app, creator agency, or personal channels is ideal.
An existing network of creators, social pages, and managers.
Experience as a creator or managing pages with a substantial following.
Interest in media, entertainment, gaming, or social.

Responsibilities

Find, brief, and pay creators and social pages at scale, while retaining those who deliver results.
Seed products into suitable content formats and communities at the right time and volume.
Identify emerging formats and memes and act on them quickly.
Run frequent, low-cost experiments with clear criteria for deciding what succeeds or is stopped.
Turn successful experiments into repeatable playbooks.
Identify new channels where attention is inexpensive, including fan pages, communities, and platforms not yet used by the team.
Work with the Growth Manager to scale organic winners using paid campaigns and feed paid learnings back into organic growth.
Measure reach, engagement, and cost per view using first-party data and select the appropriate metrics for each question.
Build trackers, scripts, and automations using platform data and AI tools.