Organic Social Lead

Bilt • New York, NY

1d • $140,000 - $160,000 • Onsite

About The Position

Bilt's organic social presence is how millions of people meet us — in their feeds, in their neighborhoods, and in the middle of culture. We're hiring an Organic Social Lead to run the execution of that presence: a director-level producer who owns our organic social output end to end, led by Instagram, with TikTok as a growing second pillar and support across LinkedIn and X. This is a hands-on senior seat on our Brand & Comms pod. You'll concept, produce, write, and publish great content every week — working daily with product marketing, comms, design, and our product video/paid team, and directing a bench of freelance creatives. It starts as an individual contributor role with a real path to building a team over time.

Requirements

• Proof you've taken social content from 0 to 1 — a channel, program, or body of work you built, not just maintained
• A portfolio of social content you directly produced that broke through the noise — reach, engagement, or cultural impact you can point to
• Deep, current fluency in Instagram and working fluency in TikTok; familiarity with LinkedIn and X
• Strong producer and project management instincts — you've run a content pipeline and shipped on a weekly cadence
• Experience directing external creatives — freelancers, designers, editors — from concept to shipped post
• Sharp social copy skills — you write your own captions
• Comfortable owning comments and day-to-day community presence
• Able to work fully in-office in NYC

Nice To Haves

• Strong design background — great taste, a rich reference library, a sense of where culture is moving; hands-on design skills or experience art-directing designers
• Video editing background (Premiere, CapCut, After Effects, or similar)
• Experience at consumer, lifestyle, media, or culture-adjacent brands
• Familiarity with social publishing and analytics tooling

Responsibilities

• Own Bilt's organic social calendar end to end — concept, produce, write, and publish great content every week
• Lead Instagram as our flagship social channel, build out TikTok as the second pillar, and support LinkedIn and X
• Drive creative concepting — develop posts, formats, and series rooted in what's happening in culture right now
• Direct and manage freelance creatives — designers, editors, makers — to keep weekly output consistently high
• Partner with product marketing, comms, design, and the product video/paid team to ship social alongside launches and campaigns
• Write captions and social-first copy, with editorial oversight from the Senior Content Director
• Own publishing and community management — posting, comments, and channel health day to day
• Build the workflows, formats, and content series that grow Bilt's organic presence, and lead your own initiatives and campaigns
• Track what breaks through, read the performance, and fold those learnings into the next round of concepts

Benefits

• Competitive salary with a meaningful stake in the company via equity and our performance bonus program
• Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us.
• 401k plan with a match
• Commuter FSAs
• UNLIMITED PTO
• Exclusive Employee only Bilt Points
• Team Events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed